When it comes to getting people to your website and keeping them there, the key is engagement. If your visitors aren’t engaged with what you are offering them, they are highly likely to bounce onto the next website that is able to capture their engagement.
A customer is considered to be ‘bouncing’ from your website when they decide not to go further than the home page. What this typically means is that they weren’t interested enough to stay on your site, or found it too difficult to find what they were looking for. But, how can you optimize the level of customer engagement and prevent them from hopping off your site and onto another? Here are 9 easy ways to keep your customers interested and increase your sales:
- How User-Friendly Is Your Website?
When your customers enter your website, what does their experience look like? Is it easy to navigate and find the information, products or services they are looking for? Customers will get easily frustrated and quickly abandon your website if they encounter problems finding what they need. If customers are expressing frustration about navigating your website, listen! They are the ones who are using it, so their feedback matters.
- Add Calls To Action In The Right Spots
Inspiring your online visitors to act means you’ll have to prompt them to take action. Add calls to action where appropriate, so that your customers can easily be guided to where they need to go in order to complete the transaction they need. And, keep your call to action honest – if you are offering something for free, then asking for credit card information, it can cause many users to feel misled and bounce.
- Speed Up Your Site
In our fast-paced world, almost nothing will turn away a customer than a slow website. Ensuring that each page of your website is optimized for speed can help maintain a high level of customer engagement and prevent them from leaving. You would be shocked with how quickly someone will abandon your site if a page isn’t loading fast enough. In just a few seconds, customers will make their decision whether they are sticking with your site, or whether it’s too slow for them.
- Do Some A/B Testing
Test out the performance of your pages by creating A/B tests. Different landing pages and calls to action will yield different results, so you can see which one gains better traction and implement the ones with the best results.
- Include Engaging Videos
Videos can help explain a lot of information easily and quickly, and many users prefer to watch a short video than to read anything of length. Including short, informative videos can keep users engaged and moving through your website.
- Highlight Lots Of Great Images
Images are highly engaging, and including high quality images in all the right places can help drop your bounce rates. Large, quality images are eye-catching and are being more widely utilized by companies looking to bump up the engagement of their customers. Either create your own images by hiring a professional photographer or utilize free stock images.
- Let Others See What Your Customers Are Saying
One of the most effective ways to highlight what your potential customers can expect from you is by providing feedback from past customers. Customer feedback is an effective tool because it provides honest words from real people who have already utilized your products or services and found their experience so phenomenal that they needed to share with others.
- Readability Is Key
You may have a great deal of informative and useful information throughout your website, but if it’s not easily readable, your visitors will quickly tune out. The visual setup and overall look of your website includes ensuring that all text is easily readable, no matter what device you are viewing on. Take into consideration font size, as well as style and color, to ensure that it’s legible and clear enough.
- Demonstrate Yourself As A Credible Source
Getting a new customer to put their trust in you can be asking quite a lot, so you’ve got to show them that you are trustworthy and capable of what you are proposing. Online customers are increasingly skeptical about trusting new companies with their business, so you will have to earn their trust as a credible source in order to hold their engagement.
Having your customers remain engaged while navigating your website is essential in growing your online success. Start implementing these 9 hacks, and start seeing the effects of higher customer engagement and lower bounce rates.
As an expert in boosting and growing customer engagement, Emily Henry shares her knowledge as a blogger at State Of Writing. She also contributes her expertise in the subject as an assignment writer at Essay Writing Service, where she hopes to help business owners optimize the success of their businesses.