Top Customer Service Trends to Follow in 2023

Contributed Article by: Wanda Lafond 

There are a lot of changes happening in customer service, which often make you feel one step behind. To stay ahead of the curve, you should stay up to date on the latest customer service trends. This way, you will be able to resolve customer issues faster and avoid long wait times. So, what are the top customer service trends to watch out for in 2023? 

If you are working in the customer service industry, then you know that it is essential to keep up with the latest trends to keep your customers happy. By understanding the latest updates and integrating them into your business processes, you will be able to provide better service to your clients and keep them coming back. Let’s look at some of the top customer service trends that are going to be in play by 2023.

What Is the Future of Customer Service? 

Customer service has been around for a long time, and it is going to continue to be a vital part of the business world in the years to come. Let’s look at the key trends that will shape the future of this area:

1. Increasing Customer Satisfaction 

Customer satisfaction is important. It can have a big impact on company morale. To increase customer satisfaction, you need to focus on four key areas:  

  • Communication. Make sure that your team is well-versed in all the different channels they use to communicate with customers. It includes email, social media, phone calls, and live chat. Make sure that these channels are used effectively and filled with high-quality content so that your customers always have a positive experience when dealing with you. To ensure that your written material is of the highest quality, you can consult the Best Essays Education professionals;
  • Service delivery. If something goes wrong with your customer’s order or experience, make sure that you take care of them as quickly as possible. You should also offer discounts or other incentives in cases where service is delivered quickly and without any problems;
  • Product quality. It means ensuring that your products meet or exceed expectations in terms of quality, performance, and aesthetics. You should also inspect your products regularly for any potential defects so that you can address them immediately;
  • Satisfactoriness. If your customers are happy with what they have bought from you, then they are likely to come back again and again.  

2. Investing in Technology and Analytics to Help Manage Customer Interactions 

Technology can help you automate your processes, track and analyze customer interactions, and optimize your customer experience. Analytics can help you identify patterns and trends in your data so that you can make better decisions about how to serve your customers.

3. Focusing on the Emotional Well-Being of Customers 

Customers today are often hypersensitive to even the slightest hint of unhappiness or dissatisfaction. If you are not catering to their emotional needs, then you are losing a significant part of your potential customer base. Make sure your customer service policies and procedures reflect this by emphasizing emotional support and feedback.

4. Offering Customer Loyalty Rewards Programs 

Today, many customers are more likely to switch back and forth between different brands or providers, depending on the deal that’s available at the time. Make sure you offer customer loyalty rewards programs that keep them coming back to your business.

5. Responding Quickly to Complaints and Issues

Customers today are very quick to complain and issue complaints. Make sure your team is trained to handle customer complaints quickly and efficiently so that you can resolve any issues as soon as possible.

6. Increased Use of Artificial Intelligence (AI) Technologies 

AI has many advantages when it comes to providing customer service, such as being able to process large amounts of data quickly and accurately. Use AI technology to improve your overall customer experience by automatically detecting issues and suggesting solutions.

7. Supporting Customers Through Digital Channels 

Customers today have a wide range of channels through which they can interact with businesses. They are expecting these channels to be supportive and helpful.

Make sure your team is trained to use all available digital channels to communicate with your clients. Try to respond quickly to any inquiries or complaints they may have.

8. Prioritizing Mobile Customer Service 

More than half of all consumer interactions today take place through digital channels, including mobile devices. Therefore, your team must be ready to provide quality mobile customer service whenever and wherever customers need it most.

9. Implementing Bots to Improve Customer Interactions

Bots are computer programs that interact with people online. They can be used to improve customer interactions by automating simple tasks, such as responding to customer emails or issuing refunds. By using bots in your customer service strategy, you can save time and hassle for both you and your customers.

10. Building Trust with Sincere Data Privacy 

In today’s world, customers are increasingly wary of data privacy. Make sure you take measures to build trust with your customer base by being transparent about how and why you collect data. Doing so will help reassure customers that their information is safe and secure while also helping you improve your overall customer experience.

11. More Virtual Assistants and Video Content

As customer service becomes increasingly digital and automated, customers are looking for more virtual assistants and video content to help them with their interactions. Make sure you invest in technology that can provide this type of support so you can keep your customers happy and loyal.

12. Focus on Voice Biometrics 

Voice biometrics is a technology that uses voice recognition to identify individuals. It has the potential to improve customer experiences by automating tasks such as issuing refunds or responding to customer questions. By using voice biometrics, you can ensure that your customers are always greeted with a genuine and friendly tone.

13. Self-Service and Live Agent Deflection 

To keep customers happy and engaged, it is important to provide them with a self-service option and live agent deflection. Self-service allows customers to interact with your customer service team without the need for human interaction.

It can be especially helpful in cases where automated processes fail or when customers have complex questions. Live agent deflection enables you to redirect customer queries away from living agents and towards self-serve options, which will speed up the process and prevent delays.

Self-service also includes the ability to find the necessary information on your company’s website. It must be clear and concise. Visit writing services such as Trust My Paper for assistance in making your guides look professional.

Conclusion 

By now, you must have understood that customer service is going to be one of the most important things in your business operations. To stay ahead of the competition in your business niche, it is best if you keep track of emerging trends and where customer service stands today.

In 2023, expect a lot more personalized approaches toward improving customer satisfaction levels. Embrace these new trends and turn them into opportunities for growth!

3 Reasons to Update Your Customer Service Infrastructure

Contributed article by Nicole Kelly

When a customer comes to you for help or support, responding quickly can make the difference between having a healthy business or a bust one.   

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Photo by Petr Macháček on Unsplash 

Whether it’s something as simple as advising your customer to turn their device OFF and ON again, or working through a complex problem that demands the expertise of an engineer, it’s all about being there for your customers when you’re needed. 

As a growing company, regulating the seemingly incessant stream of inquiries, questions, and calls can be a daunting task. 

To keep the customer satisfaction rating high and earn your customers’ trust, it is necessary to invest in the customer service infrastructure of your business without simply throwing money at the problem. 

In this article, we’re going to talk about ways in which you can invest money in creating a better customer experience for your target audience. 

Reducing the effort your real-life agents have to put in and making good use of AI are the basic grounds for building solutions to achieve this. 

Read on to learn more. 

Why Customer Support Infrastructure Matters? 

No matter how well-put-together your business is and how simple and foolproof your products or services are, some of your customers will likely experience some sort of problem with it.

Or, it may not even be a problem. 

They may simply not be sure how to use the product, how to assemble it, where does this bolt go, and is this thing supposed to light up after I hit the switch? 

The quality of your customer support infrastructure is crucial to the amount of money your business makes and how your customers perceive you. 

For example, a well-organized customer support network will automate the majority of requests and calls, thus reducing the amount of pressure on your agents. 

This is why most companies with online customer support sections on their websites will have you first search for Q&A solutions and only put your message through to an actual representative as a last resort. 

A strong customer support network alleviates the pressure of constantly dealing with customers’ follow-ups and queries on the one hand, and it attracts even more customers on the other. 

Here are a few of the most important takeaways you can extract from improving your customer support structure: 

Getting to Know Your Customers 

One of the most immediate consequences of having your customers send in their queries or voice messages is that you get to know what they want and, thus, their needs. 

Knowing your customers is the prerequisite for running a successful business. The more you’re in tune with what your buyers want and need, the more you can hone your production skills and techniques to keep the existing customers and attract new ones. 

It is precisely for this reason that companies spend millions upon millions of dollars to learn more about their customer demographics and buying habits. 

Anyway, as far as customer support is concerned, having all the crucial pieces of data at your disposal as a customer support representative is the all-important first step. 

For the most part, customers that ring in assume you already know their customer ID, the product they’ve bought, and their call history. (In case they’ve contacted the service before.) 

Adding data storage facilities and easy-access software to your customer support department is of great importance, as it allows your representatives to deal with the complaint or question in a professional, to-the-point, and time-efficient way. 

Resolving Problems Consistently 

If you can fix the problems of your customers consistently, they will see your brand as trustworthy and having an ironclad word. 

This is of massive importance for several reasons. 

First of all, the existing customers who email or call customer support will likely buy your products again. 

Secondarily, having had decent experiences with your customer support, they will also likely recommend your brand to their friends and family. Gradually, this develops the trust necessary to build a strong brand for which your customers will gladly give money. 

Improving Your Data & Company Assets 

Whatever your product or service, improving your customer service structure will set up a platform where you can gather information about the customer experience relatively quickly and with no additional costs other than running the customer service department as it is. 

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Photo by Scott Graham on Unsplash 

Of course, not all the feedback you get will be particularly valuable. 

That said, every once in a while, you’ll be able to harvest a couple of golden nuggets of knowledge and insight that will help you improve your product or service. 

For example, let’s say a certain number of customers report that the app you made is slow when they try to access a certain menu. You can instruct your team of programmers to tackle this issue and enhance the responsiveness of this particular part of the app. 

Also, if your customers think your product is lacking in features and is getting outdated, this feedback can prompt you to acquire more assets that will help you address this. 

3 Reasons to Update Your Customer Service Infrastructure

The great thing about the modern-day phenomenon of machine learning and AI doing menial jobs for us is that you can significantly improve your company’s standing by updating your customer service department. 

Rather than hiring more operators, what you can do is infuse as much AI as humanly possible into the troubleshooting process so that your agents don’t have as much work. 

Well-made and well-programmed chatbots and other robotic counterparts to the customer service experience can be all it takes to get your business to the next level. Also, employing the help of some answering service companies will help you eliminate the need to do all the hiring work yourself when it comes to finding talented operators. 

Here are the three most important updates you can make to your customer service infrastructure: 

1) Enhance the Agent Experience 

If a customer is patient or desperate enough to reach one of your customer service agents, you want to make sure you give them the optimal experience. 

Setting up a good call center requires a two-pronged approach. 

On the one hand, what you need is a team of agents that will all work like a charm together. This matters because sharing information and quick and easy communication are crucial for getting stuff done. 

On the other hand, your agents need to act professionally and exude patience at all times, even with difficult clients. Leading a distressed client through a difficult situation via phone is not that easy, and not everyone can do it. 

Thus, hiring a team of customer support representatives that can do this for you can massively improve your company image and brand trustworthiness. This goes for both your existing and potential customers.

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Photo by Arlington Research on Unsplash 

2) Make Speed a Priority 

It doesn’t much matter if the customer service representative is the most articulate person operating at an international expert level of troubleshooting if they are not there when you need them. 

Many businesses claim to have a 24/7 customer service hotline, but if you call them, they will put you on hold or tell you that their services are not available in your time zone, etc. 

There are a couple of ways in which you can enhance the response speed of your customer service department. Thanks to modern technology, these solutions don’t simply mean hiring more people willing to work extra-long hours.

One of the easiest ways would be to incorporate a chatbot. These virtual assistants can provide a whole lot of solutions to your customers without having to dedicate an agent for it. 

Alternatively, you can also invest in advanced routing technology. This way, pairing up a queued-up customer with the nearest available agent will be a matter of course.

3) Invest & Upgrade Your Self-Service Assets 

Last but not least, once you’ve tweaked and polished all of your existing customer service assets and talent pool, it’s time to reach for AI to get to the next level.

In the not-so-distant past, chatbots were the new hot thing. Nowadays, chatbots are the bare minimum for a customer service department. 

In their stead, there are now virtual assistants that can help your customers pretty much troubleshoot their own issues without the need for an agent. What’s more, in case the problem at hand is too complex for a virtual assistant + the customer himself to resolve, this duo can at least provide excellent feedback for the agent. 

This way, the agent will have much more info to work with, which means less research time and prompt and efficient solutions. 

Conclusion 

All in all, updating your customer service infrastructure has become much more than hiring more workers and placing a headset with a microphone on their heads. 

With the introduction of chatbots, virtual assistants, and smart algorithms that enable quick and easy self-service troubleshooting for most problems, setting up an awesome customer service infrastructure has never been easier and more rewarding for your business. 

It’s Time to Re-Frame Our Thinking Around Conversational AI

Contributed article by Stuart Dorman, Chief Innovation Officer, Sabio Group

It’s seven years since Amazon launched its Echo smart speaker, introducing us all to Alexa and taking the virtual assistant mainstream.

Since then, Amazon and Google have shipped over a hundred million speakers, and it’s estimated that there are now over 100,000 ‘skills’ available for Amazon’s Echo alone.

They represented the first idea of a computer whose entire interface was based on voice. Up until this point, our primary interactions with computers were controlled by keyboards, mice and eventually touch – with everything fed back to us through graphical user interfaces (GUIs).

They are clever pieces of technology – but the most basic form of computer; a voice browser with microphone and speakers with all intelligence behind it based on the cloud. Although basic, it was an ingenious way to capture data to train the machine learning algorithms to improve the performance of the speech recognition.

On launch, the ambitions of both Amazon and Google’s devices were absolutely huge. Initial visions were of Star Trek-style ‘all seeing, all knowing’ computers. Our very own Personal Assistant’s helping to organise our lives, controlling our homes and giving us access to whatever we wanted.

But in reality, they failed to reach their full potential – instead being used today to predominantly play music, check the weather, or turn on the odd compatible lightbulb…

So, what’s stopping us from using them to engage more widely? And does our experience of home devices impact how brands address the conversational AI opportunity?
The challenge Amazon and Google had was that they underestimated and understated the complex relationships and domain expertise that was required when interacting with brands; brands that were concerned in the likes of utilities, insurance, travel or any other services that the average person/household needs.

It was just too complicated – it’s a bit like calling my bank to book a holiday. The poor person on the other end of the phone wouldn’t have the knowledge or tools to fulfil my request. The idea that a universal voice assistant could run our homes and our lives was just too ambitious…

Instead of complexity, we want our brand engagement to be quick, easy to understand and simple to conduct. If we’re dealing with an insurance firm, for example, we expect any conversational AI solution to understand what it is that we’re trying to achieve and offer a self-service option when it’s the right thing to do.

Any solution should be able to capture why I’m calling, work out whether my request can be addressed through automation, or connect me with an advisor when the task needs a human touch. We engage with a bank on financial matters, or when we have issues with our power or water we turn to a utility. At no point would we expect an insurance company or a telco company to help us sort out our holidays… 

Technology is no longer a barrier for conversational AI  

The good news is that technology no longer needs to be a barrier when it comes to deploying conversational AI. Speech recognition keeps getting stronger and stronger, indeed we’re now at the stage where we can synthesise speech to sound almost indistinguishable from human. And with AI processing power now doubling every ten weeks, the computing power that’s assigned to training neural nets and AI engines is becoming more and more accessible. 

This is driving both performance increases and cost reductions, enabling organisations to broaden out their speech AI capabilities and making it possible for CX teams to capture conversations from voice, video and text – wherever they take place in the customer journey. Capturing all these conversations digitally allows brands to unlock new insights and extract value from the data, particularly in the customer service world where conversational AIs can now be trained to become real experts in their specific fields or sectors. 

Building conversational AI with deep, sector-specific context  

Instead of attempting to be a universal assistant, the goal for conversational AI solutions across customer journeys is for them to become real experts in their own field. Effective use of intent capture and analysis techniques will give your AI precise insight into just why your customers are getting in touch. Speech AI solutions can then be trained in detail, with further content and expertise added as new customer issues and topics are raised. 

This will see conversational AI move beyond the first wave of AI-powered voice and chatbot solutions. These tended to replace somewhat clunky IVR systems, and have generally been highly successful with many succeeding in automating between
30-40% of interactions. However, these solutions have often been standalone leading to silo-ed customer data that has been hard to integrate with other parts of the customer journey. 

Moving towards a second wave of conversational AI  

We expect the second wave of speech AI to be much more far-reaching, embedding natural language understanding and AI and automation capabilities across a broader range of applications. Conversational AI and voice recognition will increasingly be used to support CRM and mobile apps, as well as for contact centre advisor support where the AI can listen to conversations, advise on compliance, recommend relevant knowledge articles and give advisors help where it’s needed.

This kind of real-time guidance, backed up by powerful analytics tools and capabilities such as sentiment analysis will help conversational AI deliver consistent, high-quality experiences across extended customer journeys.

To learn more about conversational AI and how you can transform your customer journeys with Automation and AI, download our AI & Automation ebook.

About Sabio Group 

Sabio Group is a global digital customer experience (CX) transformation specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Malaysia, Singapore, South Africa and India. 

The Group, which includes ‘makepositive’, delivers solutions and services that seamlessly combine digital and human interactions to support outstanding customer experiences. 

Through its own technology, and that of world-class technology leaders such as Amazon Connect, Avaya, Genesys, Google Cloud, Salesforce, Twilio and Verint, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels.  

The Group works with major brands worldwide, including Aegon, AXA Assistance, BBVA, BGL, Caixabank, DHL, loveholidays, Marks & Spencer, Rentokil, Essent, GovTech, HomeServe, Saga, Sainsbury’s Argos, Telefónica and Transcom Worldwide.  

Happy Employees, Happy Customers

Contributed article by Renaud Charvet, CEO of Ringover

~ The secret to unlocking both employee and customer satisfaction ~

United States businessman Harry Gordon Selfridge was one of the first influential people to triumph the phrase “the customer is always right”. A saying that’s traced back to the late 1800s and still valued today, keeping customers happy is key. But ensuring customer happiness requires a domino effect — starting with employee satisfaction. Here, Renaud Charvet, CEO of business telephony provider Ringover, explains how the right business technology can enhance employee satisfaction and improve customer experience. 

Good customer experience starts with good employee experience. When employees aren’t happy at work, their interactions with customers suffer as a result, which can have detrimental repercussions for a business and its reputation.

The impact of employees on customers

Delivering good customer service has never been more crucial. A PwC survey examining customer experience found that in the United States, even when people love a company or product, over half will walk away after several bad experiences, and 65 per cent believing a positive experience is more influential than great advertising.

While companies must acknowledge the importance of delivering good service, they should also understand the pressure this can place on their teams. The Microsoft 2022 Work Trend Index, a study of more than 30,000 employees across 31 countries, predicts that over 40 per cent of the workforce is contemplating leaving their current jobs in the coming year. The main reason why? They feel their workload is unreasonable.

Call centers  

Contact and call centers often have a reputation for being high-stress workplaces. Widely associated with workers being monitored electronically, having tightly controlled schedules and taking an average of 50 calls a day, call centers can be challenging work environments if employees don’t receive sufficient support.

In 2021, almost 300,000 agents were employed, with most centers located in Texas, Florida and California. According to data from Cornell University, almost 90 per cent of employees in call centers report high-stress levels. A further 50 per cent of the agents surveyed said they felt emotionally drained, suffered sleep problems and experienced burnout. Combined, these issues can be a dangerous cocktail for employee dissatisfaction.

What’s more, research from Avaya found that 60 per cent of agents think their companies don’t always provide the technology they need to address customer service challenges, with 34 per cent admitting they don’t have the right data in front of them when speaking with a customer. So how can call center managers help?

Tech is here to help

Giving call center agents the tools to make their jobs easier will undoubtedly lead to less stress, greater employee satisfaction and a better experience all round. This should start with a good customer relationship management (CRM) strategy — which is the blueprint for how a business will maintain the relationship between its customers and its customer service teams. It encompasses all the activities, strategies and technologies a business needs manage interactions with existing and prospective customers.

With a third of agents without the right data in front of them when speaking to a customer, having the right CRM for your business is key to turning this around. Consolidating data into one central location, meaning tasks can be completed more efficiently and with confidence when addressing the customer, will assist employees in meeting deadlines and managing their workload — reducing stress and granting better job satisfaction.

However, to unlock the full potential of a CRM system, it must easily integrate with other vital business applications. Ringover can integrate with multiple CRM systems to offer businesses more than just a telephony system, meaning any area of a business can unite its communications technology with its CRM software. In doing so, companies can match the tools they need to communicate with their customers, with the tools that help them build relationships and work more effectively.  

With customers prepared to leave a brand after just a few bad experiences, businesses must pay attention to the impact low employee satisfaction can have on the customer experience. Businesses must invest in their employees by providing them with all the tools possible to make their jobs as efficient as possible and improve satisfaction.

About Ringover: A leader in cloud communications, Ringover seamlessly combines unlimited calling, group messaging and video conferencing into one easy-to-use app. No expertise is needed to set up and integrates with your CRM or helpdesk tools. Within a few clicks, you’ve gained access to all the data you need to enhance your call centre or sales team’s performance and boost customer engagement.

How Customer Experience & Marketing Goes Side By Side?

Contributed article by Harmanpreet Kaur, Outreach Specialist at Knowmax  

Businesses and organizations—public and private—across all industries and regions are focusing intensely on customer experience (CX). Why would taking the voice of the customer seriously have such a significant impact?  

The answer is simple: competition. Almost every market is overflowing with products fighting for a piece of the action. A satisfying customer experience that considers the emotional aspect of a customer’s interaction with a business can greatly differentiate your offerings from those of your competitors.

You must consider a number of factors when creating a holistic customer experience for your brand, including mapping customer journeys, choosing the appropriate CX KPIs, and even employee experience. We have set up a guide to support you in creating the finest CX possible. Here’s what you need to keep in mind:

What is customer experience?

Every interaction a customer has with a business, at any point in the customer journey, is referred to as the “customer experience,” which is concerned with the relationship between a company and its customers. A consumer’s perception of their interactions with a business is called their customer experience. 

Customer experience is about being there for the customer whenever and wherever they need you, while also making it easy and consistent for them. Additionally, it means making each engagement with the business memorable and significant. It is relational, not transactional. 

It examines the customer’s lifecycle and maps each and every interaction the client has with you. It draws attention to the areas where you’re providing a great experience and creating advocacy. And when you give customers a horrible experience, customers will turn to competitors.

Why is the customer experience such a crucial factor?

Providing excellent customer service is crucial for any organization. The more satisfied consumers you have, the more repeat business you’ll get, the more wonderful reviews you’ll get, and the less friction there will be with returns and complaints. 

Providing excellent CX has several advantages, including 

  • better customer loyalty.
  • enhanced customer satisfaction.
  • improved word-of-mouth advertising.
  • positive feedback and suggestions. 

The customer experience can be improved for all business models, including subscription firms that may boost retention and decrease loss, e-commerce platforms that can increase recurring business and decrease returns, and service sectors that can gain recommendations and reduce complaints.

Why marketing and customer service should work together

Customers see your entire business as providing excellent customer service, not just one section.

When treated well, satisfied consumers are your brand’s biggest protectors. They promote your brand positively and offer online reviews, which describe your brand experience.

You need these groups to collaborate, and here are some reasons why. 

  • Send a brief message. You can get direct client feedback from your customer service team. Understanding consumers’ purchasing motivations, primary advantages, and challenges they experience can help marketers significantly.
  • Over time, the loyalty of your current customers should be raised. Every business relies on customer loyalty; otherwise, it would have to add more consumers in order to stay neutral.  

But how can they accomplish that? Here, we’ll discuss practical marketing tactics for providing a superior client experience.

1. Improve the onboarding process 

To guide the customer onboarding process and send the right messages at the right times, use contextual targeting approaches.

But lack of efficient approaches, ineffective onboarding processes, etc., have become the most common friction points in the customer onboarding journey.

Reducing these friction points is your main objective. Anything that falls short of prior expectations or leads to buyers regret qualifies. Friction causes you to lose the hard-earned lifetime value of your customers. 

Your onboarding materials, or even landing pages, should include FAQs about relevant customer service requirements. Alternatively, you may write a guide to help users use your product. A welcome video can encourage customers to be enthusiastic about utilizing your service or product.

Also, to streamline the onboarding process, a centralized knowledge base can be created by an organization for a better experience.

2. Communicate in a clear, consistent manner 

One of the most critical areas to support your support staff  is content marketing. Along the client journey, you might notice that a lot of queries center around product features. These inquiries should be addressed by marketing long before they develop into leads.

Create your marketing initiatives with clear, consistent messaging in mind. Customers should understand what you expect them to gain from your product. If you’re having a promotion, be sure to explain the terms of the offer. By filling in these gaps now, you can avoid eventual customer service issues and unhappiness.

Regardless of how customers choose to contact you, provide a consistent brand experience by using an omnichannel platform. At least once a year, review your outbound email templates and related documentation.

3. Make a positive learning environment 

Create a learning center as your first step in improving your customer experience. For each issue, evaluate the volume of queries and the effect on the customer experience. Meet once a month to choose new subjects to include in the knowledge base.

Customers, in most cases, first go to a customer self-service portal. Give your marketing team access to the recordings of your sales or support calls to get the most out of this CX strategy. Access to support tickets and account research in your CRM is also included.

Use the precise language that your target audience uses for this method to succeed. It helps content producers create content that appeals to their audience.

4. Boost client loyalty with social media 

One of the first places that clients go for assistance now is social media. According to a Facebook survey, 64% of people prefer messaging a company over other options.

Customers want top-notch customer service. All parties will be informed thanks to a unified customer management platform.

Therefore, it makes sense that you should incorporate social media into your customer service initiatives. Eliminate the silos created by the new marketing channels and offer world-class service to all.

Conclusion

Through such experiences, customers become exposed to a much better higher degree of service through such experiences. As a result, the formulation of expectations is greatly influenced by individual consumer experience. The proper structures, individuals, and technology foundation must come together in a community in order to create an emotional connection with customers.

Author Bio 

Harmanpreet Kaur is an outreach specialist at Knowmax for the past 4 months. Apart from this, she also has a knack for content creation. Apart from this, she also has a knack for content creation. She manages everyday marketing operations, such as outreaching relevant websites, getting content published, and working on various content pieces. She enjoys drawing and reading in her spare time, aside from work.

7 Common Mistakes To Avoid In Your Customer Satisfaction Surveys

Contributed Article by Katie Pierce

Customer satisfaction surveys are an important tool for businesses to gauge how they are doing and identify areas for improvement. These surveys are completed by customers, and this makes them great indicators of whether you’re providing a useful service. They allow you to gather real-time responses and feedback from your audience in a non-invasive way and can give you deeper insights into the way you operate your business.

Whether you’re sending out your customer satisfaction survey for the first time, or doing a quarterly review, it’s important to keep in mind the best practices when it comes to conducting these surveys. However, surveys can also be tricky to design and administer. In this blog post, we’ll explore seven common mistakes businesses make when administering customer satisfaction surveys, and how to avoid them. 

Customer Satisfaction Survey Quality

Customer satisfaction surveys are a useful tool to solicit feedback from customers. However, the quality of these surveys can vary greatly. In order to get the most accurate and useful results, there are a few things you can do to improve the quality of your customer satisfaction surveys. 

Avoiding Customer Satisfaction Survey Mistakes

One of the best ways to improve the survey quality and get more useful feedback is to avoid making mistakes in their design. By avoiding some of the most common mistakes, you can improve your outlook on customer feedback and boost the success of your marketing campaigns.

Here are seven common mistakes to avoid when designing a customer satisfaction survey:

1. Not Defining Your Goals 

The first mistake businesses make is not defining their goals for the survey. What do you want to learn from your customers? What areas do you want to improve? Without a clear goal, it will be difficult to design an effective survey.

What are Defined Goals in Customer Satisfaction Surveys?

In order for customer satisfaction surveys to be effective, businesses need to have clear goals for what they want to learn. Without a clear goal, businesses may end up with survey results that are difficult to interpret or use. 

Set definite survey goals. By defining your goals before you create your customer satisfaction survey, you can ensure that you get the information you need to improve your business.

2. Asking the Wrong Questions

When you’re trying to gather information about your business, it’s important to ask the right questions.    

  • Avoid asking too general questions. Questions that are too broad won’t give you the specific information you need to grow your business. 
  • Avoid double-barreled questions. Be sure to avoid questions that can be interpreted in multiple ways.  

Ask specific questions. Instead, ask identified or clearly defined survey questions that will give you the best possible responses and information you need to make the necessary changes.

Survey Data Quality Protection

To ensure reliability and accuracy in your survey responses and data, it is important to ask the right questions and take measures in protecting the quality of your survey data

Implement data security. By implementing some data quality protection, you can be confident that the results of your survey are accurate and reliable. This entails everything from designing questions that are clear and concise to taking measures to safeguard the data from error and bias.

3. Not Reaching a Representative Sample 

If you do not reach a representative sample, it can lead to inaccuracies in your survey results. This is just one of the potential issues you may face. If your survey only includes a small number of people, it’s not going to be representative of the whole population. This means that your results could be skewed, which isn’t helpful if you’re trying to make decisions based on those results.

Reach the Right Customer Demographic

If you’re only sending your survey to a small group of people, you’re not going to get as many responses as you would if you sent it to a larger group. This means that your results may not be as reliable as they could be. 

Customer demographic affects survey data quality. If you don’t reach the right customer demographic, you could end up with inaccurate, biased, or low response rates. Keep this in mind when designing your survey and make sure that you’re reaching the right people.

4. Neglecting Survey Data Analysis

One of the most important ways to gauge customer satisfaction is through surveys. However, it is not enough to simply collect this data – it is also essential to analyze it and use it to improve your business. 

Survey data analysis helps find vital information. If you do not take the time to analyze your customer satisfaction data, you will miss out on important insights that could help you make your business more successful.

Why is Survey Data Analysis Crucial?

There are several reasons why analyzing customer satisfaction data is so important. Here are a couple of them: 

  • Helps identify areas for improvement. First, it can help you identify areas where your business needs improvement. Maybe customers are unhappy with your product quality, or maybe they are dissatisfied with your customer service. By analyzing survey data, you can pinpoint the areas of your business that need the most attention.
  • Helps track progress. Second, analyzing customer satisfaction data can help you track your progress over time. You can use this data to see if your efforts to improve customer satisfaction are actually working. Are your customers becoming more satisfied with your business? Or are they still unhappy? By tracking your progress, you can adjust your strategy and make sure that you are actually making progress towards your goals. 

5.  Survey is too long

If the customer satisfaction surveys are too long, customers may become frustrated and less likely to complete them. There are a few reasons why long surveys can be problematic.  

  • Long surveys are time consuming. First, customers may not have the time or patience to complete a lengthy survey. 
  • Long surveys can be tedious. Second, long surveys can be repetitive and boring, which may lead customers to provide less accurate information. 
  • Small sample size. Finally, businesses may have difficulty getting useful data from long surveys due to the small sample size of respondents. 

How Long Should a Customer Satisfaction Survey Be?

When designing a customer satisfaction survey, it is important to balance the length of the survey with the amount of information you want to collect. They should be long enough to get meaningful data, but not so long that they become a nuisance for customers.

6. Not Acting on the Results

Customer satisfaction surveys are an important tool for businesses to gauge their level of performance. It is crucial to take action based on the survey results, as ignoring them can lead to negative consequences.

How Does Taking Action on Feedback Affect Customer Satisfaction? 

  • It shows that you value your customers’ opinions. Acting on these results shows customers that you care about their experience and are willing to make changes to improve it. If you do not act on the feedback, customers may think that you do not value their input and that you are not interested in making improvements.
  • It helps improve customer experience.  Also, taking action based on the customer satisfaction survey results can help you to identify problems with your business. If you see that there are consistently low scores in certain areas, you can take steps to address these issues. This can help to improve the overall customer experience and make your business more successful. 

7. Failing to follow up with customers after the survey

It is not ideal to fail to follow up with customers after the survey, as this conveys a lack of concern for their feedback or experience.  

  • Failing to follow up can lead to negative feelings. This can foster feelings of mistrust and resentment, which can damage the relationship between customer and company. 
  • Increased customer churn rate. Furthermore, failing to follow up can also lead to customer churn, as customers may feel that their feedback is not valued and may take their business elsewhere. 

Why are Survey Follow-Ups Important?

It is important to follow up with customers after the survey to ensure that they had a positive experience and to thank them for their feedback.  

  • Shows appreciation for cooperation. First, they show that you appreciate the time that your respondents have taken to complete the survey.
  • Helps clarify questions. Second, they give you an opportunity to clarify any questions that may have come up during the survey.
  • Helps build healthy customer relationships. And finally, follow-ups give you a chance to build a relationship with the customer and continue to gather valuable feedback. 

Implement effective survey measures. Additionally, following up with customers through an effective customer health score system shows that you value their input and want to make sure that their needs are being met. By not following up with customers, you are missing an opportunity to improve your relationship with them and to gain valuable insights into their needs.

Conclusion  

Customer satisfaction surveys can be a valuable tool for businesses if they are performed correctly, but there are a few common mistakes that can reduce the usefulness of the results. To avoid these pitfalls, make sure to design your survey carefully and implement effective measures that will help you obtain the best possible data. With a little effort, you can collect valuable feedback that will help develop your business.

10 Useful Customer Service Techniques that Will Make Customers Love You


Contributed Article by Wanda Lafond

Customers are your business’ lifeblood and you should ensure you know how to service them the right way to keep them coming back for more. The issue is that keeping customers happy and satisfied all the time is challenging nowadays. Discover the best customer service techniques to help you solve the problem and make your customers love you.

If you run a business, you know that customer service is key. Unfortunately, not all businesses are created equal when it comes to customer service. Some are downright terrible, and it can be hard to get your customers back. If you want to keep your customers happy and loyal, you need to invest in good customer service techniques. Let’s look at the top ten customer service techniques that will make your customers feel loved and appreciated.

Great Customer Service Tips to Improve Your Customer Satisfaction

To be successful in eCommerce, you must put in a lot of work. Attracting new customers and keeping them loyal to your brand is difficult, but it is well worth the effort.

Not every company can do it, and it is an exciting opportunity for you to surpass your competitors and achieve even greater levels of success. And the best customer service tactics will assist you in doing so.

#1. Be Authentic in Customer Interactions

Being authentic will allow your customers to see how much you care about them and the relationship that exists between you two. It builds trust and strengthens the connection between the two of you.

It creates a positive feedback loop where customers are more likely to return and recommend your products or services to their friends. Here is how to be authentic: 

  • Be transparent. Let your customers know what is going on behind the scenes, share relevant information that might help them understand better what they buy or use;
  • Listen carefully. Pay attention to what your customers say and reply with respect. Avoid making assumptions or giving patronizing answers because it will frustrate people;
  • Be prompt and responsive. When something goes wrong, be quick to resolve it as best as possible. It will build trust between you and your customer;
  • Treat customers with respect. Everyone deserves to be treated fairly and with respect, no matter their age, gender, or nationality. 

#2. Manage Customer Expectations

Your customers have certain expectations about how you will treat them. Familiarize yourself with them and manage them well to create a positive customer experience. Here are some examples of what customers might want: 

  • Customers expect timely responses from your team;
  • They want quality products that meet their needs; 
  • Customers want to feel valued and important, even when they are not spending money with you;
  • They want to know how you will resolve any problems that may arise. 

#3. Make it Easy for Customers to Get Help

Trying to solve a problem on their own can be frustrating to your customers, especially if it is something they are not very familiar with. So, you should provide clear and concise instructions on how customers can get help from your team when they need it. 

  • It will help curb the number of complaints and support requests and make customer service easier for everyone involved. For example:
  • If a customer needs assistance logging in or using their account, provide step-by-step instructions on how to do so;
  • If a customer has trouble using his order, provide clear directions on what he needs to do to get his purchase processed;
  • If a customer has questions about his account or billing, be sure to have detailed explanations available for him. 

#4. Offer Omnichannel Support

As customers become more accustomed to using various technologies and platforms, your business should offer omnichannel support. It means you should be available in different ways, whether through phone or online chat so that your customers can get the help they need from whichever source is most convenient for them. For example: 

  • If a customer calls your business during regular operating hours, be sure to answer his questions;
  • If a customer contacts you via email or social media, respond as quickly as possible. 

#5. Treat Customers Like Royalty

When it comes to customer service, it is important to always treat your customers with respect. It means you should not belittle them or make them feel like they are inconveniencing you. Remember, they are the ones who have put their trust in you and deserve nothing but the best from your team.

#6. Learn How to “Manage” Distraught People

It can be tough to deal with upset customers, but you must be up for the challenge. You should be able to handle disappointment gracefully and provide support where needed. Here are some tips on how to do so: 

  • Offer a sincere apology if something goes wrong;
  • Explain what happened in as much detail as possible;
  • Answer all questions the customer may have.

#7. Treat Complaint Cases “Personally”

When customers file complaints, it can feel like they are attacking your business. Try to stay calm and avoid responding aggressively. Instead, take the time to treat their complaint “personally.”

It means you should listen to the customers’ complaints attentively, carefully assess the situation, and address the concerns they have. By doing so, you will show them that your business values customer feedback and takes it seriously.

If you deal with foreign customers, solving their issues may become a serious obstacle. Luckily, there are many writing services and some of the best translation service websites that may come in handy for the success of your business efforts.

#8. Create Memorable Customer Experiences

One of the best ways to boost customer loyalty and satisfaction is to create memorable experiences. You need to focus on offering your customers unique products or services and providing them with top-quality service. By doing this, you will guarantee that they will come back time and time again.

#9. Always Send Personalized Messages/Replies

When a customer contacts your team, you must send them personalized messages or replies. This way, they will always feel like you are taking the time to listen to them and address their concerns. It will help you build trust and improve customer satisfaction overall.

#10. Offer a Lenient, Straightforward Refund Policy

When a customer is unhappy with his purchase, it can be hard to take that criticism. To ease the pain and protect your business’ reputation, consider implementing a straightforward refund policy.

The customers should be able to return items without any hassles or questions asked. By doing so, you will not only appease dissatisfied customers but also build trust and loyalty among your followers.

Conclusion

As a business, you should provide excellent customer service. It entails being available whenever and wherever your customers require you to be, and being proactive and prepared to solve their problems as soon as possible. To meet your customers’ needs, you should be courteous and open. Start implementing the above-mentioned strategies to make your customers happy today and keep them coming back for more tomorrow.

What They Say When They Think You’re Not Listening

GlassesUSA, when it comes to customer service, you get whatever is worse than F. You don’t get a B for Bi**h or a C for C**t, which are two names I was called by your agents on the phone.

When it comes to customer service, I am no stranger.

I have moderated and produced hundreds, if not thousands of webinars even before webcast software existed. Yes, we actually had to fax directions to audience members.

When we started CrmXchange almost 30 years ago and discussed best practices for the contact center, three items were nonnegotiable:  

  1. Treat customer with respect and the way you would want to be treated
  2. Teach agents how to use technology correctly
  3. Try, if possible, to solve the customer issue on the first contact 

Sounds simple enough, right? For some, yes. Recently I had very positive experiences with three companies: Spectrum, Verizon and Cablevision.  Each issue was handled on a phone professionally and quickly.  The phone was answered within 1 minute, and agents from each company solved my issue within 10 minutes. 

Enter: GlassesUSA

I have ordered many glasses from GlassesUSA over the past 5 years with no issue. Their costs are reasonable, and their customer service is typically good, that is, until last month.

I ordered two pairs of glasses; one came in wrong (both the frames and the prescription) and one pair was returned to sender. Ok, we all make mistakes. Surely, I can just get in touch with the company to get it resolved, right?

Wrong. So very wrong.

Chapter 1: 1-800-Unavailable

“1-844-244-1186 All Day Every Day 24/7” is what it says on the website, but when called, you’re referred to chat. Okay… I guess I’ll chat.

I had to chat in multiple times, each less successful than the previous attempt. Finally, exasperated, I called and talked to a sales agent, who is the only person I could reach on the phone (is anyone surprised that the revenue-generated stream is the only one that could be reached?).

The sales agent promised he would take care of the issue. He didn’t. Back to chat.

While on chat, I let them know I was an unhappy customer and had no one to talk to. The agent let me know that they no longer have agents to talk on the phone because “the chat resolves most of our issues”. Well, it didn’t.

Each chat led to an agent telling me that a different department would be “sending me an email” in a few days.

So, I took to twitter. As companies have trained us so well, when we can’t get satisfaction, we tweet.

glassesusa tweet
Finally that evening, I got a call from a GlassesUSA customer service agent. Rejoice! I told the agent the issue, and he profusely apologized and ask to put me on hold.

He put me on hold.

Or so he thought.

Chapter 2: Am I being punked?

The conversation I overheard went like this:

Representative: “I have a bi**h on the phone.  She’s tweeting about us all over the internet. Can you talk to this bi**h?”

Supervisor: “I was getting ready to leave but if you need me to talk to this fu****g c**t, then I will.”

Now, I was ready to forgive “bi***h”. Let’s face it, I was frustrated, and I suppose I can be less than favorable when I get upset. But as someone in the customer service in industry for well over 20 years, I thought this had to be a prank.

I hung up.

The original rep called back to see if everything was “taken care of”.  When I told him no, that the issue has gotten worse, he said he would put me through to the supervisor’s manager.

He put me on hold.

Or so he thought. Again.

Chapter 3: Oops, I Did it Again.

The conversation went like this.

Representative: “I have a bi**h on the phone”

Manager: “It’s the person [agent] told me about. Don’t worry, I erased the recording. There is no proof of the conversation.”

Representative: “I erased my recording too”

I have since tried to link it to GlassesUSA CMO and placed a call to the CEO.  As of this time I have not heard  back.

If there are any takeaways from this story, they are these: 

  1. Don’t say anything you wouldn’t want your grandmother to hear – you never know who is listening.
  2. While it may be (very) challenging at times, treat customers with respect.
  3. Learn the technology.
  4. Provide a channel that the customer wants; not just what is saving costs for your company.
  5. It is easier to resell a customer than to sell a new customer.  Not only will I never purchase from them again, I tell everyone of my experience (here!).
  6. As a CEO, you are not too big to hear what a customer has to say.  Fish smells from the head down.  

GlassesUSA, when it comes to customer service, you get whatever is worse than F. You don’t get a B for Bi**h or a C for C**t, which are two names I was called by your agents on the phone.

When it comes to customer service, I am no stranger.

I have moderated and produced hundreds, if not thousands of webinars even before webcast software existed. Yes, we actually had to fax directions to audience members.

When we started CrmXchange almost 30 years ago and discussed best practices for the contact center, three items were non-negatable:  

  1. Treat customer with respect and the way you would want to be treated
  2. Teach agents how to use technology correctly
  3. Try, if possible, to solve the customer issue on the first contact 

Sounds simple enough, right? For some, yes. Recently I had very positive experiences with three companies: Spectrum, Verizon and Cablevision.  Each issue was handled on a phone professionally and quickly.  The phone was answered within 1 minute, and agents from each company solved my issue within 10 minutes. 

Enter: GlassesUSA

I have ordered many glasses from GlassesUSA over the past 5 years with no issue. Their costs are reasonable, and their customer service is typically good, that is, until last month.

I ordered two pairs of glasses; one came in wrong (both the frames and the prescription) and one pair was returned to sender. Ok, we all make mistakes. Surely, I can just get in touch with the company to get it resolved, right?

Wrong. So very wrong.

Chapter 1: 1-800-Unavailable

“1-844-244-1186 All Day Every Day 24/7” is what it says on the website, but when called, you’re referred to chat. Okay… I guess I’ll chat.

I had to chat in multiple times, each less successful than the previous attempt. Finally, exasperated, I called and talked to a sales agent, who is the only person I could reach on the phone (is anyone surprised that the revenue-generated stream is the only one that could be reached?).

The sales agent promised he would take care of the issue. He didn’t. Back to chat.

While on chat, I let them know I was an unhappy customer and had no one to talk to. The agent let me know that they no longer have agents to talk on the phone because “the chat resolves most of our issues”. Well, it didn’t.

Each chat led to an agent telling me that a different department would be “sending me an email” in a few days.

So, I took to twitter. As companies have trained us so well, when we can’t get satisfaction, we tweet.

glassesusa tweet
Finally that evening, I got a call from a GlassesUSA customer service agent. Rejoice! I told the agent the issue, and he profusely apologized and ask to put me on hold.

He put me on hold.

Or so he thought.

Chapter 2: Am I being punked?

The conversation I overheard went like this:

Representative: “I have a bi**h on the phone.  She’s tweeting about us all over the internet. Can you talk to this bi**h?”

Supervisor: “I was getting ready to leave but if you need me to talk to this fu****g c**t, then I will.”

Now, I was ready to forgive “bi***h”. Let’s face it, I was frustrated, and I suppose I can be less than favorable when I get upset. But as someone in the customer service in industry for well over 20 years, I thought this had to be a prank.

I hung up.

The original rep called back to see if everything was “taken care of”.  When I told him no, that the issue has gotten worse, he said he would put me through to the supervisor’s manager.

He put me on hold.

Or so he thought. Again.

Chapter 3: Oops, I Did it Again.

The conversation went like this.

Representative: “I have a bi**h on the phone”

Manager: “It’s the person [agent] told me about. Don’t worry, I erased the recording. There is no proof of the conversation.”

Representative: “I erased my recording too”

I have since tried to link it to GlassesUSA CMO and placed a call to the CEO.  As of this time I have not heard  back.

If there are any takeaways from this story, they are these: 

  1. Don’t say anything you wouldn’t want your grandmother to hear – you never know who is listening.
  2. While it may be (very) challenging at times, treat customers with respect.
  3. Learn the technology.
  4. Provide a channel that the customer wants; not just what is saving costs for your company.
  5. It is easier to resell a customer than to sell a new customer.  Not only will I never purchase from them again, I tell everyone of my experience (here!).
  6. As a CEO, you are not too big to hear what a customer has to say.  Fish smells from the head down.  

While I can’t know, I can image the type of culture at GlassesUSA that lets people think its ok to talk the way they do – then cover it up is pervasive.

While I can’t know, I can image the type of culture at GlassesUSA that lets people think its ok to talk the way they do – then cover it up is pervasive.

The 5 Latest Customer Service Trends You Need To Know In 2022

Contributed article by Wanda Lafond

Customer service has been changing rapidly in the past few years mostly due to the changing business landscape. This, of course, is the direct result of the global pandemic that forced some companies to shut down completely while others transitioned to hybrid or completely remote models of work.

Nevertheless, no matter what changes in the business world, companies need to keep up with these shifts in the industry and implement the necessary changes within their own organizations. Hence, here are the five latest customer service trends you need to know in 2022.

#1 Customer Support Delivered Through Social Media

With the rise of social media during the last decade, more and more companies started joining popular social media platforms to deliver content directly to their audiences. No doubt, social media makes it much easier to make important announcements, have product launches, and so on. Moreover, social media also provides many options for brands to go viral with their content while also establishing closer connections with dedicated customers.

Considering all of this, it was just a matter of time for social media platforms to become one of the primary channels for delivering customer support. Just a few years ago, there were still not that many businesses offering customer support on social media, but this has definitely changed. More and more businesses are offering customer support through multiple channels, both traditional and new ones such as social media.

The best part about offering customer support through social media is that it is clearly much easier to manage than some other channels. In fact, according to BrandWatch, the customer support offered through social media can be up to 12x cheaper than customer support via phone. It’s no wonder that more and more businesses are realizing that it’s a great opportunity to reduce their customer support costs and satisfy clients at the same time.

#2 Shorter Response Time and Round-The-Clock Availability

Nowadays, brands are increasingly focused on their customers. Many business decisions (including those related to customer support) directly depend on the data companies collect about their customers in an attempt to please customers in every way possible. This is probably why more and more customers now expect a much shorter response time when they send a request to customer support. On the other hand, businesses themselves are now prioritizing round-the-clock customer support availability to handle these requests.

For instance, according to Statista, 48% of consumers expect to get a response to their questions and complaints on social media within just 24 hours. This is probably why there are so many brands replying to tweets as fast as they can, especially if they see a customer complaining about something. It’s not just a way to handle the situation correctly when it’s already exposed to the public, but it’s also a way to show that they are proactive.

Another reason why round-the-clock availability is so important today is that globalization has expanded conventional notions of a target audience even for small businesses. Your customers could be located in a different time zone, so if their request needs to be processed quickly, your customer support will have to be available during irregular hours to do so. With 24/7 customer support, “irregular” hours are not even a thing because support can be delivered anytime.

#3 More Self-Service Options for Independent Customers

Even though customers have now become more demanding and expect businesses to deliver high-quality service to them, a lot of people are also quite independent in their own right and willing to take action themselves. This is why more businesses are now offering a wider variety of self-service options for customers who want to handle their own problems themselves.

On one hand, this is great for customers who want such autonomy. On the other hand, it’s also good for companies because they now have to handle fewer customer support requests with so many people doing the work themselves. For instance, one popular way to offer such self-service options is by having a knowledge base on your website rather than a simple FAQ section. A conventional FAQ section is quite limited in the amount of information it can provide, but a knowledge base with categories and good search and filtering features is perfect for customers who want to find questions to their answers themselves.

The only downside is that not every business has the time or resources to create a knowledge base like that. That’s why you can hire a professional writer from the custom writing reviews site Best Writers Online. This writer will create all the content for you after you provide them with all the necessary guidelines.

#4 Increased Personalization in Customer Interactions

As explained earlier, businesses are hyper-focused on their customers nowadays and always aim to deliver the best experiences no matter what. This is why most customers nowadays expect to see a fair amount of personalization in all the interactions they have with the brand. Not only does it show that the company values them, but it also makes the handling of requests faster.

Unfortunately, many businesses still don’t know how to create such personalized experiences which can result in customers leaving. In fact, according to Accenture, 33% of customers who cut short their relationship with a business in 2016 did so because personalization was lacking. Though this statistic is a few years old, many customers still stop purchasing from certain brands specifically for this reason even today.

So, how can businesses solve this problem? You can hire an expert writer from the writing services reviews site Writing Judge to create personalized content for your customers (e.g. emails). However, it’s your customer support team that needs to be trained to deliver better experiences to your customers when they make requests.

#5 An Automated Workflow with Increased Communication

Last but not least, one more trend evident in customer service is automation. Thanks to the newest technologies, businesses are able to use the newest digital tools to automate their workflows and increase communication with their customers. Chatbots can instantly respond to messages, automated emails can be triggered by certain customer actions, and the day-to-day activities of your customer support team can be done by programs entirely.

According to Microsoft, 30% of American consumers said chatbot interactions were “very effective” in dealing with customer support issues. That being said, chatbots still have a long way to go. Fortunately, the AI sector is rapidly developing which is why chatbots are being perfected every year and will likely be able to deliver high-quality customers support in the nearest future.

Final Thoughts  

To sum up, customer service is perhaps one of the most essential aspects of any business which is why paying attention to this department in your company is so important. Use the trends listed in this article to help you create your customer service strategy for the year and deliver high-quality experiences to your audience.

Improving Marketing Experiences With Customer Data

Presented By: Amanda Winstead

What’s one practice your 21st-century business can’t do without?

Our answer is data collection.

Gathering customer data, in particular, can help you hone your customer service strategy, better your sales techniques, and improve the marketing experience you’re providing to your customers.

We’ll talk specifically about the connection between customer data and the marketing experience in this article. When you collect data about your customers, you can make huge strides in your marketing strategy.

For example, you can create content that resonates with them and drives conversions. You can tailor your digital channel experiences to guide them to the next step of the customer journey. You can also learn about your repeat customers and create a specific marketing strategy for customer retention. 

Read on for more about improving your customers’ marketing experiences with data. 

Grow What You Know About Your Customers

Better marketing experiences come when you know your customers. In addition, because their needs, wants, and desires will evolve, you must continue learning about your customers to make effective changes to your marketing strategy. 

For instance, let’s say you collected data on your customers’ content consumption today. You learn they’re educating themselves on sustainability more and interacting with brands that highlight this value.

You can then start showcasing your business’s commitments to sustainability in your marketing content. You could also send your customers sustainable marketing swag, sweatshirts made from ethically-sourced materials, or notebooks created from recycled products to show the depth of your sustainability commitments.

Use your analytics tools to collect the following data to learn about your audience continually: 

  • What are my target audience’s current values? Have they changed since the last set of data?
  • Which digital channels are my target audience using the most?
  • How has their engagement on social media evolved?
  • Which media and content types are my target audience consuming regularly?
  • How many visitors are interacting with my brand for the first time? How many visitors are recurring?
  • How does my target audience make purchases today?
  • Are there any noteworthy changes to the customer journey?
  • Is there any new demographic information about my target audience? 

Customer data can also help you ensure your marketing efforts spread throughout the entire customer journey.

Ensure Your Marketing Efforts Extend to the Entire Customer Journey

Each of your customers will experience their relationship with your business differently. However, generally, they’ll move through the following stages with your business: 

  • Connection- how they’re introduced to your business
  • Cultivation- the relationship starts to develop between you and the potential customer
  • Consideration- they’re considering all solutions to their challenge, including your business 
  • Conversion- they choose your business’s product/service as their solution
  • Continuation- how the relationship continues after the first purchase  

For your customers to have the best experience with your business, you must ensure your marketing efforts extend to the entire customer journey. By collecting customer data on how various people move through their buyer’s journey with your business, you can learn what’s necessary marketing-wise to aid the journey.

Be sure to implement a data collection strategy that uses artificial intelligence tools. You’ll be able to collect vast data sets better and accurately filter the data. From there, you can analyze the information, extract valuable insights from it, and use those insights to improve how you market to your customers at each stage of the buyer’s journey.

You can also create better content and learn the best ways to share it with your particular audience with customer data.

Create Better Content and Learn Best Practices for Sharing it

One of the best ways to boost your marketing efforts is to create original content and share it with your target audience in their favorite places.

By collecting customer data on the kind of content your customer consumes, the platforms they consume it on, and how they best absorb the information, your content creation and distribution methods will work with your target audience more often.   

Use your data collection tools to gather the following information about your customers and content and improve the content marketing experience: 

  • Comments left and the quality of them 
  • What content is attracting new customers
  • Which CTAs are driving the most conversions
  • What content is resonating with current customers
  • If re-purposing content is working with your target audience
  • If your visuals and videos are a factor in driving conversions
  • How often your content is shared over various digital channels
  • Which digital channels your customers engage with your content the most on  

Improve Customer Retention

So many marketers focus most of their strategy on attracting new customers. This is a mistake because most of your business will come from current customers. Gathering data on repeat customers can help you create a marketing strategy specific to customer retention efforts.

Use your data analytics tools to collect information on repeat customers, like: 

  • Why repeat customers love your brand
  • How repeat customers make purchases
  • How the buyer’s journey differs for repeat customers
  • What the most popular products are among repeat customers
  • Demographics that are different from the rest of your customers
  • Which marketing strategies and tactics attract repeat customers
  • How repeat customers prefer to be rewarded for continuous purchases   

You can create marketing content that speaks directly to your repeat customers with data like the above. You can also make better use of the digital marketing channels they frequent. Furthermore, you can create a loyalty program that rewards customers in the ways you’ve learned they like to be rewarded and use this as an additional platform to drive customer retention.

Conclusion  

The fastest and most efficient way to improve marketing experiences is to collect customer data and use what you learn to make productive adjustments to your strategies, techniques, and tactics. Use the tips above to help you collect accurate data about your customers and modify your marketing to favor them.