Author: crmxblog

How is Customer Relationship Management Helpful For Business

Customer relationship management (CRM) involves all the strategies, activities, and technologies businesses use to manage their interactions with potential and current customers. With CRM, companies can build a strong relationship with customers, which leads to brand loyalty and increases customer retention. However, both are factors affecting a company’s revenue, making CRM a vital management strategy to help businesses maximize their profits. 

A CRM tool usually has a simple data collection user interface that helps businesses recognize their customers and communicate with them in a scalable manner. This proves how important CRM is for companies. Some other benefits of CRM for organizations are: 

  1. Create a reliable customer base

Businesses that use the outdated method of storing customer data in a spreadsheet make life harder for themselves. The spreadsheet may get lost or fall into the wrong hands, and the data can become compromised. This is why the switch to CRM software is essential for businesses. If you’re looking to keep an excellent overview of your customers, you need a CRM. You can also measure your growth, progress, financial gains and self-improvement over time. 

  1. Register your contacts and leads

A customer relationship management software helps you separate your contacts and leads into categories like customers, prospects, potential partners, influencers, and suppliers. This allows you to implement several strategies to make you more data-efficient and your product more effective. You’re also able to follow customer interactions and share the contact groups with Share Google Contacts solutions to ensure efficient and secure communication among the company’s employees. 

  1. Improve team productivity 

Your employees are the ones that use the CRM software mostly, and it has been challenging to handle since the software was introduced. However, since the creation of CRM mobile, there has been an increase in the use of CRMs. Therefore, mobile CRM increases the use of the software, but it also increases the productivity of your workforce. 

Expert research into the use of CRM found that there has been a massive improvement in the efficiency of business processes, and the productivity of companies using the CRM mobile app has increased significantly. Also, irrespective of the devices, every CRM software reduces the time necessary to input the data manually and search through confusing and untidy spreadsheets. Therefore, this helps save more time that can be invested in other activities required to improve overall productivity. 

  1. Personalize your marketing strategy

An important priority in marketing these days is the customer experience. Businesses, nowadays, spend a considerable chunk of their marketing budget on email marketing. Companies spend an approximate sum of $350 million on email campaigns alone in the US alone. With CRM software, it’s easier for companies to improve their communication with customers. They need to accumulate accurate data to get a clearer insight into the previous interactions and habits of their customers. 

  1. More leads and increased sales

The accurate data accumulated about customers through the CRM software can also be used to target other customers and put the appropriate effort in. Therefore, this increases the likelihood of making more sales. 

Additionally, the data collected can also be used to send personalized gifts and loyalty discounts, both aimed at ensuring customer retention. You can use web forms to increase the possibility of offering free products if they drop their email addresses. This is how you get more prospective customers. You can also use the software to analyze the level of customer satisfaction. This allows you to ask satisfied clients to refer the company to their friends, family, and acquaintances. 

  1. Integrating with other tools

It is possible to integrate your CRM with other marketing software to help you create a more coherent marketing strategy to get more prospective customers. Integrating it with other tools such as email will automate the entire process involved. This makes it easier to see your precise ROI status for your marketing strategy. The social media interaction of customers with your brand can also be integrated into your CRM strategy to help increase your reach to new customers and improve your relationship with the current ones. It’s ideal to use CRM software with messaging ability to send customer loyalty texts, free incentives, and product tracking alerts. Finally, you can integrate it with telephony so that it’s easier and faster to make outbound calls. 

  1. Achieve employee accountability

CRM allows you to distribute roles and responsibilities more appropriately among your employees and follow the direction they’re heading with their tasks. If one employee makes a mistake or falls behind, it’s easier to identify the problem and solve it quickly before harming the business. However, you must be careful not to use it to play the blame game. In contrast, the ability to identify the struggles of your employees and their problematic tasks should be used to ensure their growth. Since employees know what their weaknesses are, they can work through them better. 

Conclusion 

Customers are far more proactive these days than a few years ago. This is a reality that we must accept and get used to. They now research products and companies they want to patronize on different platforms before they arrive at the company’s website. They also have a wide range of choices in front of them. So, it’s essential that we also adapt our strategy to reach them better and be able to offer what they want. With CRM software, you have what you need to attract customers and retain them using a personalized and efficient service. As discussed in this article, there are several benefits of CRM for businesses and only a few were briefly explained in this article.

Author Bio

Thomas Jackson is a professional freelance content writer at an essay writing service and an active member of several writing clubs in New York, where he can provide help with research paper.

Is Customer Experience The Ultimate Marketing Tool?

Contributed article by Frank Hamilton

Advertising surrounds us everywhere. Companies have to try hard to stand out from the crowd and prove that their product or service is trustworthy to customers. Improving marketing customer experience is one of the top opportunities to turn customers into brand ambassadors, win more clients, raise brand awareness and get a competitive edge. But is customer experience the ultimate marketing tool in 2022? Let’s find it out.

What Is Customer Experience?

To put it simply, customer experience in marketing is a general term that covers all the impressions the customers have when interacting with a brand. In response to digital marketing development, customer experience has become one of the strongest digital trends of recent years.

This marketing tool creates the conditions for interacting with customers to meet or exceed their expectations. Customers go through many points of interaction with a company. And it is very important that at each of these points your customer is satisfied.

Modern marketing is customer-centric so the customers are the only ones to decide what kind of products to buy, and what level of service to choose.  In a couple of clicks, customers can view product features, reviews, and ratings, and decide “To buy or not to buy?” They can quickly change brands without compromising themselves if a competitor offers a better product, or service or anticipates their desires.

In such an abundance of choice, when the customer experience is far from being enjoyable, 32% of modern users are willing to give up on their favorite brand. At the same time, one unsatisfied customer will tell about their negative experience to 16  friends and damage the company’s reputation with the word of mouth.

Why Is Customer Experience So Important?

Let’s be honest with each other – there is no perfect marketing tool that will fit every company and every brand. But improving customer experience day after day is a must-follow strategy for every company. Firstly, a positive customer experience is a confirmation that your core business processes are set up right. After all, if at any point of interaction your customer isn’t happy, you need to make adjustments to your team or your marketing strategy. What’s more, the customer experience is directly dependent on employees being competent, responsible, and proactive.

Here are a few more reasons why companies should care even more about a successful modern customer experience:

 1. Increase the Check

Modern customers will never be satisfied with little. Today, they want the most from brands and companies at every stage of interaction. Studies show that 86% of customers are willing to pay more for good service. This means that companies with a customer-centric marketing strategy will be able to earn even more and grow their company faster.

 2. Win More Customers

Customers want a personalized approach that will cater to personal wishes and requests. Targeted advertising, smart content marketing and blogging increase customer trust and loyalty, allowing you to stand out from other similar brands. And as a result, grow the number of leads and customers. Surveys show that 80% of consumers are more likely to make a purchase if a company offers a personalized approach.

 3. Stand Out From the Competition

Customers today have a wide range of services and products to choose from, so companies should try hard to stand out. A positive customer experience is one effective way to stand out from the competition, and most importantly, to build loyalty and retain customers for a long time.

 4. Lower the Cost per Lead

Word of mouth is free advertising for your company. And it’s worth noting that it’s very effective. According to studies, more than 92% of consumers use reviews to make a purchase decision. Therefore, every satisfied customer can become an ambassador for your brand in the future and help you attract new leads with the power of social proof. Here is how you won’t have to spend any extra money to acquire new customers.

 5. Create a Recognizable Brand

Loyal customers help take a brand to the next level. After all, globally popular brands have become popular because of the consistent digital consumer experience they delivered for years. One of the ways to create a recognizable brand is to tell your potential customers about it as much as possible through highly qualified content since to date, content importance for blog is growing. This is the tool to build loyalty and improve your SEO performance at once.

How To Improve Customer Experience? 

Customer experience is one of the most important marketing tools that determine how successful your company or brand will be. So here are some important tips that can help you stand out with the best customer experience.  

  • Develop an omnichannel strategy to enhance the customer experience. Always be accessible to your customers. For example, if the customer feels more comfortable contacting you through social media, you should be ready to support them via social channels. If the user likes to find information on their own, run a meaningful blog. If the customer wants to contact you after business hours, it would be nice to offer them a chatbot. It will stay in touch with your customers 24 hours a day, which will allow for a better customer experience. Look here for more insights into omnichannel customer experience and the benefits it drives.
  • Train your employees. At certain stages of interacting with the brand, your customers will work with your employees. Be sure that they correctly communicate the company’s values and culture, and have perfect knowledge of the product and the algorithm for dealing with various atypical situations. Regular training sessions can help your sales, customer support, and marketing teams provide impeccable assistance.
  • Provide feedback on time. Listen to and read feedback from your customers. Use this information wisely to improve your service and product. Once you have worked out the weaknesses, try to keep your customers informed about the work done, the troubleshooting, or the improvement of the service.
  • Optimize the customer journey. Identify all stages of the customer’s interaction with your company. Think about how you can make customers’ experience of choosing, buying, using, and committing to your brand stronger and more positive. Use analytics and Big Data to keep up to date with your customers’ preferences and desires.
  • Collect feedback and ratings. Monitor the feedback and ratings you get from customers. If some of these are negative, respond immediately and try to rectify the situation by offering an alternative, a discount, or a personal offer. This will help to retain the customer and save your reputation. Encourage satisfied customers to leave positive feedback as well.
  • Implement loyalty programs. The main aim of a loyalty program is to build long-term relationships. Only sincere attention and a personalized approach will persuade customers to stay with you for the long term. A good loyalty program helps increase lifetime customer value (LTV), the loyalty index (NPS), and grow brand advocates, who are particularly useful in attracting new leads at no extra cost. 

Conclusion

Customer experience is the ultimate marketing tool. If consumers like you, they will happily spend money on your product and recommend it to others. In a world where competition between brands is huge, the one who manages to make more people fall in love with you wins.

Improving Marketing Experiences With Customer Data

Guest Post from Presented By: Amanda Winstead

What’s one practice your 21st-century business can’t do without?

Our answer is data collection.

Gathering customer data, in particular, can help you hone your customer service strategy, better your sales techniques, and improve the marketing experience you’re providing to your customers.

We’ll talk specifically about the connection between customer data and the marketing experience in this article. When you collect data about your customers, you can make huge strides in your marketing strategy.

For example, you can create content that resonates with them and drives conversions. You can tailor your digital channel experiences to guide them to the next step of the customer journey. You can also learn about your repeat customers and create a specific marketing strategy for customer retention. 

Read on for more about improving your customers’ marketing experiences with data. 

Grow What You Know About Your Customers

Better marketing experiences come when you know your customers. In addition, because their needs, wants, and desires will evolve, you must continue learning about your customers to make effective changes to your marketing strategy. 

For instance, let’s say you collected data on your customers’ content consumption today. You learn they’re educating themselves on sustainability more and interacting with brands that highlight this value.

You can then start showcasing your business’s commitments to sustainability in your marketing content. You could also send your customers sustainable marketing swag, sweatshirts made from ethically-sourced materials, or notebooks created from recycled products to show the depth of your sustainability commitments.

Use your analytics tools to collect the following data to learn about your audience continually: 

  • What are my target audience’s current values? Have they changed since the last set of data?
  • Which digital channels are my target audience using the most?
  • How has their engagement on social media evolved?
  • Which media and content types are my target audience consuming regularly?
  • How many visitors are interacting with my brand for the first time? How many visitors are recurring?
  • How does my target audience make purchases today?
  • Are there any noteworthy changes to the customer journey?
  • Is there any new demographic information about my target audience? 

Customer data can also help you ensure your marketing efforts spread throughout the entire customer journey.

Ensure Your Marketing Efforts Extend to the Entire Customer Journey

Each of your customers will experience their relationship with your business differently. However, generally, they’ll move through the following stages with your business: 

  • Connection- how they’re introduced to your business
  • Cultivation- the relationship starts to develop between you and the potential customer
  • Consideration- they’re considering all solutions to their challenge, including your business 
  • Conversion- they choose your business’s product/service as their solution
  • Continuation- how the relationship continues after the first purchase  

For your customers to have the best experience with your business, you must ensure your marketing efforts extend to the entire customer journey. By collecting customer data on how various people move through their buyer’s journey with your business, you can learn what’s necessary marketing-wise to aid the journey.

Be sure to implement a data collection strategy that uses artificial intelligence tools. You’ll be able to collect vast data sets better and accurately filter the data. From there, you can analyze the information, extract valuable insights from it, and use those insights to improve how you market to your customers at each stage of the buyer’s journey.

You can also create better content and learn the best ways to share it with your particular audience with customer data.

Create Better Content and Learn Best Practices for Sharing it

One of the best ways to boost your marketing efforts is to create original content and share it with your target audience in their favorite places.

By collecting customer data on the kind of content your customer consumes, the platforms they consume it on, and how they best absorb the information, your content creation and distribution methods will work with your target audience more often.   

Use your data collection tools to gather the following information about your customers and content and improve the content marketing experience: 

  • Comments left and the quality of them 
  • What content is attracting new customers
  • Which CTAs are driving the most conversions
  • What content is resonating with current customers
  • If re-purposing content is working with your target audience
  • If your visuals and videos are a factor in driving conversions
  • How often your content is shared over various digital channels
  • Which digital channels your customers engage with your content the most on  

Improve Customer Retention

So many marketers focus most of their strategy on attracting new customers. This is a mistake because most of your business will come from current customers. Gathering data on repeat customers can help you create a marketing strategy specific to customer retention efforts.

Use your data analytics tools to collect information on repeat customers, like: 

  • Why repeat customers love your brand
  • How repeat customers make purchases
  • How the buyer’s journey differs for repeat customers
  • What the most popular products are among repeat customers
  • Demographics that are different from the rest of your customers
  • Which marketing strategies and tactics attract repeat customers
  • How repeat customers prefer to be rewarded for continuous purchases   

You can create marketing content that speaks directly to your repeat customers with data like the above. You can also make better use of the digital marketing channels they frequent. Furthermore, you can create a loyalty program that rewards customers in the ways you’ve learned they like to be rewarded and use this as an additional platform to drive customer retention.

Conclusion  

The fastest and most efficient way to improve marketing experiences is to collect customer data and use what you learn to make productive adjustments to your strategies, techniques, and tactics. Use the tips above to help you collect accurate data about your customers and modify your marketing to favor them. 

The 5 Latest Customer Service Trends You Need To Know In 2022

Contributed article by Wanda Lafond

Customer service has been changing rapidly in the past few years mostly due to the changing business landscape. This, of course, is the direct result of the global pandemic that forced some companies to shut down completely while others transitioned to hybrid or completely remote models of work.

Nevertheless, no matter what changes in the business world, companies need to keep up with these shifts in the industry and implement the necessary changes within their own organizations. Hence, here are the five latest customer service trends you need to know in 2022.

#1 Customer Support Delivered Through Social Media

With the rise of social media during the last decade, more and more companies started joining popular social media platforms to deliver content directly to their audiences. No doubt, social media makes it much easier to make important announcements, have product launches, and so on. Moreover, social media also provides many options for brands to go viral with their content while also establishing closer connections with dedicated customers.

Considering all of this, it was just a matter of time for social media platforms to become one of the primary channels for delivering customer support. Just a few years ago, there were still not that many businesses offering customer support on social media, but this has definitely changed. More and more businesses are offering customer support through multiple channels, both traditional and new ones such as social media.

The best part about offering customer support through social media is that it is clearly much easier to manage than some other channels. In fact, according to BrandWatch, the customer support offered through social media can be up to 12x cheaper than customer support via phone. It’s no wonder that more and more businesses are realizing that it’s a great opportunity to reduce their customer support costs and satisfy clients at the same time.

#2 Shorter Response Time and Round-The-Clock Availability

Nowadays, brands are increasingly focused on their customers. Many business decisions (including those related to customer support) directly depend on the data companies collect about their customers in an attempt to please customers in every way possible. This is probably why more and more customers now expect a much shorter response time when they send a request to customer support. On the other hand, businesses themselves are now prioritizing round-the-clock customer support availability to handle these requests.

For instance, according to Statista, 48% of consumers expect to get a response to their questions and complaints on social media within just 24 hours. This is probably why there are so many brands replying to tweets as fast as they can, especially if they see a customer complaining about something. It’s not just a way to handle the situation correctly when it’s already exposed to the public, but it’s also a way to show that they are proactive.

Another reason why round-the-clock availability is so important today is that globalization has expanded conventional notions of a target audience even for small businesses. Your customers could be located in a different time zone, so if their request needs to be processed quickly, your customer support will have to be available during irregular hours to do so. With 24/7 customer support, “irregular” hours are not even a thing because support can be delivered anytime.

#3 More Self-Service Options for Independent Customers

Even though customers have now become more demanding and expect businesses to deliver high-quality service to them, a lot of people are also quite independent in their own right and willing to take action themselves. This is why more businesses are now offering a wider variety of self-service options for customers who want to handle their own problems themselves.

On one hand, this is great for customers who want such autonomy. On the other hand, it’s also good for companies because they now have to handle fewer customer support requests with so many people doing the work themselves. For instance, one popular way to offer such self-service options is by having a knowledge base on your website rather than a simple FAQ section. A conventional FAQ section is quite limited in the amount of information it can provide, but a knowledge base with categories and good search and filtering features is perfect for customers who want to find questions to their answers themselves.

The only downside is that not every business has the time or resources to create a knowledge base like that. That’s why you can hire a professional writer from the custom writing reviews site Best Writers Online. This writer will create all the content for you after you provide them with all the necessary guidelines.

#4 Increased Personalization in Customer Interactions

As explained earlier, businesses are hyper-focused on their customers nowadays and always aim to deliver the best experiences no matter what. This is why most customers nowadays expect to see a fair amount of personalization in all the interactions they have with the brand. Not only does it show that the company values them, but it also makes the handling of requests faster.

Unfortunately, many businesses still don’t know how to create such personalized experiences which can result in customers leaving. In fact, according to Accenture, 33% of customers who cut short their relationship with a business in 2016 did so because personalization was lacking. Though this statistic is a few years old, many customers still stop purchasing from certain brands specifically for this reason even today.

So, how can businesses solve this problem? You can hire an expert writer from the writing services reviews site Writing Judge to create personalized content for your customers (e.g. emails). However, it’s your customer support team that needs to be trained to deliver better experiences to your customers when they make requests.

#5 An Automated Workflow with Increased Communication

Last but not least, one more trend evident in customer service is automation. Thanks to the newest technologies, businesses are able to use the newest digital tools to automate their workflows and increase communication with their customers. Chatbots can instantly respond to messages, automated emails can be triggered by certain customer actions, and the day-to-day activities of your customer support team can be done by programs entirely.

According to Microsoft, 30% of American consumers said chatbot interactions were “very effective” in dealing with customer support issues. That being said, chatbots still have a long way to go. Fortunately, the AI sector is rapidly developing which is why chatbots are being perfected every year and will likely be able to deliver high-quality customers support in the nearest future.

Final Thoughts  

To sum up, customer service is perhaps one of the most essential aspects of any business which is why paying attention to this department in your company is so important. Use the trends listed in this article to help you create your customer service strategy for the year and deliver high-quality experiences to your audience.

Contact Center Transformation: The Next Act

The contact center world is in the early days of a true metamorphosis, one that is going to impact all aspects of these service departments: people, process and technology. Driven by elevated customer and employee expectations, technical innovation, increasing globalization and scale, operational opportunities and the cloud, contact center executives are rethinking their strategies and reimagining the future of these essential customer-facing departments. DMG expects contact centers to undergo wholesale changes that position them to deliver a proactive and personalized service experience to an increasingly demanding customer base. 

It’s Time to Transform

Contact centers need to undergo the following transformations to position themselves to enhance the brand they represent:

  1. From cost center to profit center – Sales and collections departments are profit centers, as their primary function is revenue generation. Customer service departments, even if they do not perform up-sell and cross-sell, should also be viewed as profit centers, as an essential aspect of their job is to build strong and “sticky” customer relationships. 
  2. From phone center to omni-channel contact center – While a surprisingly large number of contact centers continue to support only voice interactions (which means they are still call centers), the pandemic accelerated the adoption of digital channels (minimally, email and chat). Unfortunately, too many contact centers added new channels without integrating them with each other or the existing voice-based activities. This means each channel is independent, so an agent that helps a customer in one channel cannot see what was done in another channel, obscuring the visibility into the customer journey and overall brand relationship. This approach makes it difficult for customers who want to use their preferred channel and also pivot easily from one channel to another, if necessary (e.g., if they need to escalate to a live agent). It also makes it difficult, time consuming and costly for agents who must ask customers to repeat their entire story. Contact centers should be fully integrated omni-channel (voice and digital) servicing environments, where agents have a single desktop and customer relationship management (CRM) system to handle all inquiries and can pivot between channels as often as needed.
  3. From the title of agent to influencer or customer relationship advocate (CRA) – Agents perform an essential and often challenging function for their brand – they are the primary representatives of their company to the market. It’s a challenging job as customers are not always kind, and agents may not have access to all of the information they need due to system or operational limitations. Companies need to approach every contact as a “gift” when a customer or prospect reaches out to them. The customer-facing resources in contact centers need intelligent automation and tools to deliver an outstanding and personalized experience to every individual in every interaction, and they deserve a title that better reflects their importance and contribution to the brand. 
  4. From blame point to chief customer officer – Contact centers clean up mistakes and problems originating “upstream” and “downstream” in companies. Because they must resolve a wide variety of issues, contact center employees know more about a company than the staff in almost any other department. An outstanding contact center leader will spend a significant portion of their day working with other departments to address issues identified by customers or contact center analytics. As a result, these leaders know a great deal about what customers think about the company and what it will take to enhance their perception of the brand. For these reasons, a contact center leader is well positioned to become a chief customer officer in their company.
  5. From basic systems to artificial intelligence (AI)-enabled applications – Many contact centers are still using outdated servicing and CRM systems and applications as their primary information sources. Instead, contact center influencers need AI-enabled solutions that give them a view into each customer’s issue or predict the customer’s intention in contacting their brand. These solutions should proactively deliver all relevant data and next-best-action recommendations to resolve the current situation and “influence” the customer in a positive manner to enhance the relationship.

Final Thoughts

Contact centers have operated in similar ways for most of the 45+ years they have been in existence. Undoubtedly, there are major differences between companies, but the general approaches have been comparable. It’s well past time for change and transformation. Companies have to make enhancements and investments, at least as a starting point, or find themselves with unhappy (and fewer) customers and challenged to find the best candidates to staff their contact centers. While the required changes are significant and costly, they will position companies to fulfill their promise of delivering an outstanding customer experience, something most companies struggle to achieve today.

Guest Post from DMG Consulting

8 Best Yet Inexpensive Customer Appreciation Ideas

Most businesses consistently thank their customers for doing business with them. This simple act of demonstrating gratitude to consumers who support your business is not to be underestimated. Customers want to feel appreciated. And the more appreciated they feel, the more likely they are to become a return customer and recommend your business to others. If you want to show your customers your appreciation, here are eight great yet relatively cheap ideas to try.

Treat Them On Their Birthday

Many businesses offer some sort of birthday reward. To show your appreciation to a customer on their special day, you can offer them a free product or service. This can be something as small as a free beverage or free dessert on their birthday if you’re in the food industry.

Have A Customer Appreciation Sale

Sales are a great way to appreciate your customers and drive sale volumes. To express your gratitude for your most loyal customers, hold an exclusive sale just for them. The makeup retailer, Sephora, does an excellent job of rewarding their biggest spenders by granting them early access to sales and a higher discount than other customers.

Listen To Their Input

If customers have voiced concerns or made suggestions in the past, listen to their feedback. If their suggestions are a good idea or their concerns are valid, make the necessary change. The next time you see the customer, inform them of the changes you made and thank them for their feedback. This informs the customer that you value their opinion.

Connect With Customers

Taking the time to have a conversation with a customer can show them that you’re grateful for their business. It’s also a sure way to form a connection and convert them into a loyal customer. Perhaps, you have a shared interest or they shared details about their family with you. Make sure to remember these tidbits of information and ask about it the next time you talk to the customer.

Surprise Them With An Upgrade

Upgrading your customer’s product, service, or experience is a great way to show your appreciation. The costs of upgrading are typically cheaper than giving something away for free. If you manage a theatre or concert hall, you could surprise a customer by upgrading their seats to better ones at no cost on the day of the show. Those seats are going to be empty anyways. You might as well show a customer appreciation by improving their experience.

Give Them A Freebie

Delighting a customer with a free product or service is the ultimate way to show your appreciation. This is an amazing way to reward and encourage customer loyalty. If your products or services are quite expensive, this idea might not be as feasible. However, if you manage a business like a restaurant, you can show your appreciation by giving a regular customer their meal or dessert on the house once in a while.

Go Above And Beyond

While you might not always have the time to go out of your way for a customer when it’s busy, doing so when you have chance can show how much you appreciate them. For example, if an item the customer is looking for is out of stock, you could order it in specifically for them or help them track down the item at another location. On the other hand, if you know a customer orders the same thing every single day, you can have it prepared and ready for them as soon as they enter your store.

Provide Personalized Service

It takes little to no effort to provide personalized service to a customer, and yet, it can make their day. If you know your customer’s name, ensure you greet them by their name. If you conversed with the customer before about an interest or a hobby, ask them about it. Providing a customer with a personalized service can make them feel special. It also lets them know that you care enough to actually listen and remember facts about them.

Conclusion

As a business, customers are at the heart of what you do. Making your customers appreciated not only makes their day, but it can also greatly benefit your business. With so many ways to show your customers gratitude, there’s really no excuse not to.

Christina Lee is a business development manager at College paper and Essay help. She writes about business growth and customer engagement strategies for such services, as OX Essays, and others.

9 Easy Hacks To Increase Customer Engagement And Slash Your Bounce Rate

When it comes to getting people to your website and keeping them there, the key is engagement. If your visitors aren’t engaged with what you are offering them, they are highly likely to bounce onto the next website that is able to capture their engagement.

A customer is considered to be ‘bouncing’ from your website when they decide not to go further than the home page. What this typically means is that they weren’t interested enough to stay on your site, or found it too difficult to find what they were looking for. But, how can you optimize the level of customer engagement and prevent them from hopping off your site and onto another? Here are 9 easy ways to keep your customers interested and increase your sales:

  1. How User-Friendly Is Your Website?

When your customers enter your website, what does their experience look like? Is it easy to navigate and find the information, products or services they are looking for? Customers will get easily frustrated and quickly abandon your website if they encounter problems finding what they need. If customers are expressing frustration about navigating your website, listen! They are the ones who are using it, so their feedback matters.

  1. Add Calls To Action In The Right Spots

Inspiring your online visitors to act means you’ll have to prompt them to take action. Add calls to action where appropriate, so that your customers can easily be guided to where they need to go in order to complete the transaction they need. And, keep your call to action honest – if you are offering something for free, then asking for credit card information, it can cause many users to feel misled and bounce.

  1. Speed Up Your Site

In our fast-paced world, almost nothing will turn away a customer than a slow website. Ensuring that each page of your website is optimized for speed can help maintain a high level of customer engagement and prevent them from leaving. You would be shocked with how quickly someone will abandon your site if a page isn’t loading fast enough. In just a few seconds, customers will make their decision whether they are sticking with your site, or whether it’s too slow for them.

  1. Do Some A/B Testing

Test out the performance of your pages by creating A/B tests. Different landing pages and calls to action will yield different results, so you can see which one gains better traction and implement the ones with the best results.

  1. Include Engaging Videos

Videos can help explain a lot of information easily and quickly, and many users prefer to watch a short video than to read anything of length. Including short, informative videos can keep users engaged and moving through your website.

  1. Highlight Lots Of Great Images

Images are highly engaging, and including high quality images in all the right places can help drop your bounce rates. Large, quality images are eye-catching and are being more widely utilized by companies looking to bump up the engagement of their customers. Either create your own images by hiring a professional photographer or utilize free stock images.

  1. Let Others See What Your Customers Are Saying

One of the most effective ways to highlight what your potential customers can expect from you is by providing feedback from past customers. Customer feedback is an effective tool because it provides honest words from real people who have already utilized your products or services and found their experience so phenomenal that they needed to share with others.

  1. Readability Is Key

You may have a great deal of informative and useful information throughout your website, but if it’s not easily readable, your visitors will quickly tune out. The visual setup and overall look of your website includes ensuring that all text is easily readable, no matter what device you are viewing on. Take into consideration font size, as well as style and color, to ensure that it’s legible and clear enough.

  1. Demonstrate Yourself As A Credible Source

 Getting a new customer to put their trust in you can be asking quite a lot, so you’ve got to show them that you are trustworthy and capable of what you are proposing. Online customers are increasingly skeptical about trusting new companies with their business, so you will have to earn their trust as a credible source in order to hold their engagement.

Having your customers remain engaged while navigating your website is essential in growing your online success. Start implementing these 9 hacks, and start seeing the effects of higher customer engagement and lower bounce rates.

As an expert in boosting and growing customer engagement, Emily Henry shares her knowledge as a blogger at State Of Writing. She also contributes her expertise in the subject as an assignment writer at Essay Writing Service, where she hopes to help business owners optimize the success of their businesses.

If You Have to Fire an Employee

How to Address Moral Issues That Come with Firing an Employee

There’s a good probability you’ll have to fire an employee as a manager at some time in your career.

Regardless of the reasons why you’re letting someone go or who they are, the result is usually an awkward and emotional time afterwards, especially for the employees who are staying at your business. You could possibly be left with a bunch of disappointed, sorrowful employees who are concerned about their own job security once the individual bids his farewell.

A firing or mass layoff can have a big influence on the tone of the company, and current employee morale can suffer dramatically; and as a manager is vital that you take the steps necessary to boost morale and keep it high, but how do you do something like this? In this guide, we’re going to find out.

Describe why the firing happened (as much as you legally possible)

Firstly, it’s important to remember when giving an explanation for why an employee was fired; it’s best to be cautious for legal reasons. It may not be something that can or should be discussed publicly within an organisation in some instances.

You basically want to make sure that everyone on my team was on board Explain that a line was crossed and such red line guidelines need to be understood and respected by everyone on the team.”

“You may not be able to reveal too many details about the scenario because you must respect the privacy of the dismissed employee, but you can still give employees the opportunity to express their concerns, according to Hall. Ask open-ended questions to assist employees to identify what’s bothering them in one-on-one meetings, and focus on each employee’s contribution to the team,” shares Tina Marie, a project manager at Research papers UK.

Congratulate the remaining employees on their excellent performance

“This is also an excellent moment to express gratitude to people who are contributing significantly to the organisation—as long as you do so truly,” shares Jason Harper,  a business blogger at Draft Beyond and Writinity.

Give The Fired Or Laid-off Employee The Best Possible Treatment

Offer to submit a wonderful letter of recommendation and/or be a reference for an employee who was let go as part of a layoff—and they left the company through no fault of their own.

Treat them well not only because they deserve it but also because how you treat them will reverberate among your current staff. Being treated properly can lead to empathy for both the individual and the company. Existing employees will be enraged if individuals who were let go are treated badly.

Explore and Talk About the Next Steps

During a change like this, especially in a small business, the CEO’s role is not only to explain why the choice was made but also to build a picture of what will happen next—getting employees focused on the company’s future and how it will continue to grow despite the inevitable workforce changes.

Your staff need to understand the plan, where you’re going, and how you’re going to get there—sometimes without the assistance of a former teammate. The worst thing you can do is remain silent and presume your employees share your viewpoint. Keeping morale high after a staffing turnover requires open and honest communication.

Put a Smile on Your Face

Finally, try to find a way to lighten the atmosphere quickly after a layoff. One morning, bring in breakfast or coffee. Organise a lunch for the team. Lunch should be pizza. Make plans for a pleasant hour. Relax. Regroup. Refocus.

This also means you need to show compassion to the employees that have left and those who have stayed. Remember, people have families, and they work to pay their bills. You shouldn’t avoid the subject, nor should you just blank everything that’s happening or bad mouth the person who has been released. It’s about making the experience as positive as possible, even if someone has done something wrong.

Treat it as a lesson learned.

Jenny Williams is a Business analyst and writer at Paper writing service and Lucky Assignments Liverpool. She also writes for Gum Essays service blog and helps businesses to become the best versions of themselves.

Customer Loyalty Can Take Your Business to the Next Level: Here’s How to Get It

Business ownership can feel like a constant hustle, especially when you’re first starting off. Many self-employed people spend a huge portion of their time scraping together projects for the future in order to make sure they continue to have business down the line. Some of this is inevitable, but your long-term goal should include building up long-term security.

One great way to do this is by focusing on building up customer loyalty. You don’t have to scrape for more clients if you know the clients you currently have will keep using your services. There are several techniques you can use to make this happen. Here are a few tips from CrmXchange on how to nail it:

Make Time for Clients

Don’t let the basics fall to the wayside. When it comes to earning customer loyalty, your best tool is always quality time and personalized work. You need to make sure you get solid facetime (whether in person or via video) with your client in order to fully understand their needs and make the best possible product for them. Virtuallinda points out that continuous check-ins throughout the process can save you from the process going awry and lets the client know you truly care about their needs.

However, it can be hard to commit this kind of time to your clients when you’re still juggling other business tasks. If you or your staff are too hurried to feel like you can give customers the time and energy they deserve, there’s something missing elsewhere in your processes. Turn a critical eye to your everyday tasks to see if you can streamline things. If you’re stumped, you might need to hire more workers, or work on expanding your business acumen. Taking some classes can provide insights into better business practices, especially if you return to school for your MBA, which will provide deeper understanding of management, leadership and decision making.

Create Expandable Services

One major issue that might be standing in the way of customer loyalty is focusing on one-off projects. Self-contained work can be great when you’re first getting started, but it has inherent drawbacks. If you want to try to get a long-term client, try to think of ways you can offer to extend services past a project’s finish line.

For example, if you’re a graphic designer who has made a solid logo for a new business, you could allow that relationship to end once the logo’s complete. However, it may make more sense to offer social media graphic design services as ongoing work. After all, as Social Media Today notes, businesses tend to perform better on social media when they’re producing their own visual content — you can build your style into their brand and keep their business for the long run.

Remain Consistent and Professional

Customer loyalty can be challenging to build and easy to lose. It’s extremely important to remain consistent and professional, no matter how long you’ve been working with a client. It’s easy to take business relationships for granted, but doing so can backfire quickly.

For example, you might put a consistent client’s work on the back burner while tending to new leads. If you lack project management skills, this can ultimately end in neglecting your long-standing clients’ work, missing deadlines, or turning in lackluster products. Everyone has a bad day once in a while, but if you make this kind of mistake repeatedly, even long-standing clients will walk.

Customer loyalty can help you create secure and consistent income. However, it takes serious legwork to get it. These tools can help you build relationships that take your business further. And if you’re looking for services to make your business better, check out the contect from CrmXchange.

[2021 Data] 99 Customer Experience Stats & Trends Defining This Decade

The COVID-19 pandemic has shaken the world economy in a variety of ways. For one, it has significantly accelerated the process of digital transformation. The number of online customer interactions went through the roof.

This has forced lots of businesses to channel their resources towards delivering better online experiences. The customer-centric approach, backed with customer data and customer satisfaction metrics, is now the new paradigm.

However, only 17% of customers believe that brands listen to their feedback. Almost one in ten customers rate their recent customer experience as poor. And, not surprisingly, poor customer service is the primary reason behind customer churn.

Tidio surveyed 1,000+ consumers to explore customer experience trends that will define this decade.

Here’s some of what they found out:

  • Delivery time – 78% of online shoppers mention fast shipping as the most critical aspect of the online shopping experience.
  • Fast customer service – 44% of shoppers expect that the average response time from customer service should be below 5 minutes.
  • 55% of online shoppers aged 18-24 won’t buy from poorly performing websites (poor product photos and slow website loading times).
  • 46% of Gen Z buyers are willing to pay more for the same product if they can shop in their favorite online store.

A complete study with a list of 99 Customer Experience Statistics & Interesting CX Trends: 99 Customer Experience Statistics & Interesting CX Trends [2021].