It happens to nearly all of us every single day: the mobile phone buzzes and we encounter an unrecognized number and simply don’t answer. It could be an 800 number, an out-of-state exchange or a spoofed number that seems recognizable but is often just one that has been created to seem as though it’s local.
Phone scams are far from a new phenomenon. They have plagued landline customers for years. But with the increase in smartphones, just about everybody has their device on them just about all the time — creating a plethora of opportunities for fraudsters to attempt to con them with false claims, bogus pleas for help, phony free vacations, and frightening assertions that the recipient is about to have their social security account cut off or is facing imminent arrest.
It’s widely assumed that it is exclusively the elderly who fall for these ploys. But these scams are growing more and more elaborate, and nearly anyone can be victimized. In fact, according to the Federal Trade Commission’s recent annual data summary of consumer complaints, 40% of Americans in their 20s reported frauds that cost them money, while 18% of fraud victims aged 70 or older reported they’d been fleeced our funds by a scam.
Another growing issue is the preponderance of robocalls. Over the past several years, the rise of these frustrating recorded pitches has been the focus of lawmakers and consumers alike. In 2017, the Federal Communications Commission prioritized their initiative to stem the spread of illegal robocalls, adopting a new set of rules designed to protect consumers from unwanted robocalls, allowing phone companies to proactively block calls that are likely fraudulent because they originate from certain types of phone numbers. But even with these updated regulations, robocalls continue to be a major problem. It is simply too easy and inexpensive for rogue overseas companies to use them as a tool to get their foot in the door without fear of prosecution.
With all of this going on, is it any wonder that more consumers than ever seldom swipe their mobile phones to answer? A 2019 Zipwhip survey and report (n=520 U.S. adults) found that 87% of respondents said they ignore phone calls from unknown numbers “often” or “very often.” However, this burgeoning rate of call avoidance can be a double-edged sword for consumers and legitimate businesses alike.
In this environment, people often ignore important calls for reasons such as confirming deliveries or medical appointments, miss out on receiving critical information from financial institutions, or learning about legitimate offers from companies with which they already have a relationship.
The problem has only grown worse since the onset of the pandemic. An April 2020 survey of 1000 U.S. mobile phone users by communications transparency provider First Orion revealed that 75% of people said they’d missed an urgent call; nearly a third of those reported they’re missing more important calls now than before the crisis. Eighty five percent tried to return crucial missed calls, only to find it challenging to get someone on the line. First Orion also found that 5% gave up altogether and went to the physical location to resolve their problem – ultimately putting them at a greater risk of contracting the virus.
Is there a way for businesses to verify their identity on each call and allow consumers to be confident that it is a legitimate communication? Learn about an elegantly simple solution in a complimentary webinar on CrmXchange. On Thursday, July 9 at 2:00 pm ET, First Orion will present The Empowered Caller – How to Build Contact Center Success with Call Enhancement, Matt Rateliff, VP of Sales Enablement for First Orion will host the webcast, accompanied by Chris Lindsey, Division VP, Marketing Information Systems, Globe Life Direct to Consumer. It will examine the real-world benefits experienced by Globe Life in using the Call Enhancement solution to make it clear there’s a trusted business on the other end of the line. Among the topics to be explored are:
- How branding outgoing calls with the company’s business name and logo can increase answer rates and sales
- How to build customer loyalty and trust with enhanced calls
- How call enhancement helps call center agents complete more actions and drive revenue
Find out how easy it is to set up call centers for success from the moment the call is made. Register now: if you cannot attend the live webcast, a link will be sent to all registrants 24 hours after it is completed.