fraud

Biometric Authentication and AI Technology: How Companies are Keeping Customers Satisfied and Safe from Fraud

With the constantly increasing need for customer service and sales support, contact center operations continue to expand, generating over $300 billion in revenue each year according to JLL Research. Given the vast amount of sensitive data that flows through contact center environments, security -including insidious insider threats – has become a serious concern. According to a recent report by UK-based Contact-Centres, the rate of contact center fraud has gone up dramatically over the past four years, increasing by 350 percent. This has created what Gartner calls “an epicenter of vulnerability.”

In the US, as many as 1,300 breaches were tracked last year by the Identity Theft Resource Centre1. Fraud perpetrators are becoming more sophisticated, leveraging today’s omnichannel shopping techniques. For example, a fraudster can employ social engineering to reset a password on a victim’s account, using information now easily found via social networks and Google searches to obtain usernames, passwords, and other personal data. Criminals then employ that newly reset password to hoodwink a live agent into giving away additional information and sometimes even performing fraudulent financial transactions.

For contact centers, finding effective methods of tackling this daunting challenge calls for a multi-faceted approach, including ways to prevent attacks emanating from both outside and inside the company. That means identifying dishonest individuals who call in masquerading as legitimate customers, or try to hack into contact center data, as well as keeping dishonest agents from stealing customer information. The caveat is that contact centers need to implement such security measures without creating barriers to a positive customer experience for honest consumers.

One method now coming into widespread use is biometric authentication to verify customer identity. Some solution providers offer tools that support self-service interactive voice response (IVR) via voice and face recognition and when the customer is using a smartphone, can even support fingerprint authentication. Others offer voice biometric identity verification which relies on more than simply the physical characteristics of a voiceprint when authenticating end users. An advanced voice biometrics engine can also account for how a user speaks and what is said. taking note of variations in the pitch and tone of a customer’s voice.

So, how can forward-thinking organizations take the right measures to adapt to this new reality and protect their customers from fraud without negatively impacting satisfaction ratings? On Tuesday, December 10 at 2:00 pm ET, CrmXchange is offering an complimentary, in-depth webcast entitled “The Biometrics Win-Win – How Leading Brands Are Beating Fraud While Improving CX.”

The session is sponsored by Nuance, named a leader in Conversational AI for Customer Service, including voice and speech engines, human/AI blending, omni‑channel delivery and security and authentication in the in Q2 2019 Forrester New Wave. The presenters are established authorities on improving contact center security: Simon Marchand, Nuance’s Chief Fraud Prevention Officer, and Dima Cichi, Senior Principal Product Manager, Security and Biometrics for Nuance. Among the topics addressed will be:

  • How the fraud battle lines are shifting and why AI tech can help win the fight in the contact center and beyond
  • Enabling stronger authentication to co-exist happily with exceptional customer experience
  • A first-hand look at how combining voice, behavioral and other biometric modalities deliver a powerful cross-channel defense
  • An examination of the latest Nuance innovations for authentication and fraud detection
  • The benefits both large and small organizations are realizing from faster, stronger authentication and real-time fraud detection

Register now for this eye-opening session: if you can’t attend the live presentation on December 10, it will be available for download 24 hours after it is completed.