Contributed post by Erica Sunarjo is a content marketing specialist at TrustMyPaper and a committed copywriter at term paper writing service. She often works with bloggers, content marketers, professional dissertation writers, and business owners to create value-packed content for businesses.
Customer experience is the foundation of running a successful business, and research proves that 84% of companies that try to improve their customer experience witness an increase in their revenue. The best place to seek for ideas on how to improve your CX is customer feedback.
With customer feedback, you can get direct insight into what customers think about your business and your services. Based on their shared experience, you can work on those aspects that need improvement and ensure that you fix all bugs and issues.
The consumers prefer companies who care about their opinion. That is, 77% of consumers view brands more favorably if they ask for customer feedback. Showing interest in your customers’ thoughts and feelings is a huge plus in this money-chasing world.
However, the problem that brands face is how to convince consumers to take the survey. People are constantly receiving survey invitations, and they aren’t always up for taking some time off their busy schedule to answer brands’ questions.
So, what’s the solution here? How to get customers to fill in your feedback survey and help you improve your CX? The answer is that you have to get creative.
It’s time to put all your creative energy into writing an engaging customer survey invitation that will persuade your customers to leave their feedback.
But first, you need to ensure that the survey is optimized for mobile devices. Considering that 51% of global traffic comes from mobiles, it is most likely that that’s how the consumers will open your survey invitation. Coming across a distorted content will chase away the consumers faster than you finish saying, “take our survey.”
If you are asking for feedback via email (which most brands do), how you write the subject line can be the determining factor. The subject line has the biggest influence on your open rate, and if the customers don’t even open the email, they definitely won’t take the survey.
Boost customers’ interest in the invitation by writing a fun, creative, and personal subject line. Here are some examples to give you an idea of what can work:
- How can we improve your (shopping) experience?
- Got a minute?
- Hi /name/, wanna talk?
- Help us help you
- Open up – we want to know about your experience
You might have noticed that these subject lines have something in common – they are customer-oriented. Present yourself as a listener. Use a friendly approach, relaxed writing style, and put the focus on the customer. That’s the winning formula for the subject line.
In case you get stuck, you can find thesis writing service to help you come up with a great subject line. Why thesis writing services? Well, paper writing services can be more affordable than directly approaching a professional writer. Also, thesis writers are experts when it comes to enticing headlines. And what’s an email subject than a headline to your email?
Just be careful not to go too far and make your invitation seem like spam. Using phrases like “Click to win something great” or “We have an amazing deal for you” can redirect your invitation in the spam folder. So, add a mental reminder: no clickbait!
Once you get customers to open your invitation, it’s time for the second challenge – convincing them to take the survey.
The body of your invitation needs to give recipients a solid reason to stick around. A good place to start is explaining to them why they should take the survey.
Be direct and let your consumers know how this survey will contribute to improving their journey as a customer. To make this explanation less general, you can add GIFs or write in a humorous tone.
Humor is the perfect tactic for leading the customers towards taking your survey. What humor does is that it gets people to relax and feel more comfortable. They start to feel as if a friend is asking for their opinion.
It’s a thin line between appropriate humor and going overboard, so you might want to ask for a second opinion.
Another good writing technique is personalization. Use the customer’s name in the invitation’s content. For example:
Listen John. It’s time to get real here. We want to make sure that you had a great time shopping on our site. But how can we know that unless you tell us?
The combination of humor and personalization can be a true winner. But if your brand’s personality isn’t a match to this kind of approach, you can simply adopt a friendly writing style with a pinch of funny.
Many customers are reluctant to take a survey because they don’t know how long it will take. So make sure that you mention an approximate time that the survey will take. To make it more creative, you can write something like:
We can shorten your boredom while you wait in line by 5 minutes.
Show customers that you can relate to their lifestyle, and that’s what will get them on your side.
Lastly, the most important factor in making creative customer survey invitation is originality. Try to intertwine your’ brand’s image with the content. Play around with phrases and sentences, and don’t be scared to try something new.