Business ownership can feel like a constant hustle, especially when you’re first starting off. Many self-employed people spend a huge portion of their time scraping together projects for the future in order to make sure they continue to have business down the line. Some of this is inevitable, but your long-term goal should include building up long-term security.
One great way to do this is by focusing on building up customer loyalty. You don’t have to scrape for more clients if you know the clients you currently have will keep using your services. There are several techniques you can use to make this happen. Here are a few tips from CrmXchange on how to nail it:
Make Time for Clients
Don’t let the basics fall to the wayside. When it comes to earning customer loyalty, your best tool is always quality time and personalized work. You need to make sure you get solid facetime (whether in person or via video) with your client in order to fully understand their needs and make the best possible product for them. Virtuallinda points out that continuous check-ins throughout the process can save you from the process going awry and lets the client know you truly care about their needs.
However, it can be hard to commit this kind of time to your clients when you’re still juggling other business tasks. If you or your staff are too hurried to feel like you can give customers the time and energy they deserve, there’s something missing elsewhere in your processes. Turn a critical eye to your everyday tasks to see if you can streamline things. If you’re stumped, you might need to hire more workers, or work on expanding your business acumen. Taking some classes can provide insights into better business practices, especially if you return to school for your MBA, which will provide deeper understanding of management, leadership and decision making.
Create Expandable Services
One major issue that might be standing in the way of customer loyalty is focusing on one-off projects. Self-contained work can be great when you’re first getting started, but it has inherent drawbacks. If you want to try to get a long-term client, try to think of ways you can offer to extend services past a project’s finish line.
For example, if you’re a graphic designer who has made a solid logo for a new business, you could allow that relationship to end once the logo’s complete. However, it may make more sense to offer social media graphic design services as ongoing work. After all, as Social Media Today notes, businesses tend to perform better on social media when they’re producing their own visual content — you can build your style into their brand and keep their business for the long run.
Remain Consistent and Professional
Customer loyalty can be challenging to build and easy to lose. It’s extremely important to remain consistent and professional, no matter how long you’ve been working with a client. It’s easy to take business relationships for granted, but doing so can backfire quickly.
For example, you might put a consistent client’s work on the back burner while tending to new leads. If you lack project management skills, this can ultimately end in neglecting your long-standing clients’ work, missing deadlines, or turning in lackluster products. Everyone has a bad day once in a while, but if you make this kind of mistake repeatedly, even long-standing clients will walk.
Customer loyalty can help you create secure and consistent income. However, it takes serious legwork to get it. These tools can help you build relationships that take your business further. And if you’re looking for services to make your business better, check out the contect from CrmXchange.