Artificial intelligence (AI) has multiple uses across the modern contact center. While some people mistakenly believe that robots are going to replace live support agents, the truth is that AI in the contact center actually helps customer service agents perform their job better. Here’s how.
- Data capturing during customer interaction.
There’s a lot of data to be captured during every interaction. AI can be used to capture this data and then feed it into the contact center’s analytics system. With features like sentiment analysis, AI can also be used to spot certain emotions, like anger or dissatisfaction, which can then escalate the issue to be handled by a live agent.
- Management of customer data.
Capturing all of that customer data is just the first step to actually understanding it. Data has to be analyzed and leveraged in order to actually improve the customer experience. AI can help with this by capturing and cross-referencing data, then sharing it across different channels and platforms. This way, the customer won’t have to repeat their details every single time they contact customer service, and they won’t receive offers or messages that don’t truly relate to them.
- Smart replacement of IVR processes.
A contact center’s IVR system will have a set of pre-defined rules to follow. These rules are generally simplistic – for example, the IVR system may transfer a sales call to the sales department. AI can take this several steps further by using natural language processing and machine learning to understand customer statements instead of just giving them a set menu of choices.
- Directing customers to different areas of the website.
Many customer requests can be handled simply by pointing the customer to a specific area of the website. For example, a customer may be able to get information about their account or recent payment by viewing their account information, eliminating the need to speak with a live agent. Customers can also engage in self-service by finding the answer to their FAQ. A virtual assistant can direct the customer to the right section of the website, freeing up live agents to handle more pressing issues.
There’s always going to be a need for live, human interaction. In order for contact center agents to deliver the best, most personalized support possible, AI tackles easier-to-handle customer queries, speeding up the process on both ends.