By harnessing the power of voice technology, your contact center can alleviate some of the stress placed on your workforce and your bottom line. When it comes to important, urgent or complex issues, most people still want to speak with a live agent. However, for simpler tasks like asking basic question, ordering products or checking delivery status, customers would rather depend on self-service. Here are three reasons why you should consider conversational self-service.
- You’ll get rid of complicated menu trees.
Old IVR models have lengthy, complicated menu trees that today’s customers don’t have the patience to deal with. With an old touch-tone or directed dialog-based IVR system, the customer would hear something like, “For account balance, say ‘account balance’ or press 1; for bill pay, say ‘pay my bill’ or press 2…” etc. With voice-enabled self-service, though, the customer can say something much more natural, like, “I want to check my account balance,” and be directed to the correct place the first time around. This streamlined approach to self-service means that fewer customers will opt out of the self-service module in order to speak with a live agent.
- Customers prefer it.
Today’s customers don’t just opt to use self-service when it’s convenient, they actually prefer it, and conversational self-service is an even simpler, quicker way to engage with a company than before. The customer will have a similar experience to speaking with a live agent but without hold times, lengthy conversations or even niceties that can sometimes extend a call. The customer experience with conversational IVR is intelligent, personalized and efficient.
- The results are impressive and big companies are noticing.
When American Airlines upgraded their IVR system with Conversational IVR from Nuance, the saw a 5% decrease in the number of calls handled by live agents. When they realized their old IVR system had become antiquated (up to nine different voices; only some speech-enabled applications) they decided to modernize with a new system that would offer a more streamlined experience. They’ve gotten excellent feedback, finding that customers love interacting with the new system, which feels very much like chatting with a live agent.
Your customer service performance can only be based on your contact center’s weakest channel, not the strongest. With an advanced voice-enabled self-service system, interaction time is lowered, customer effort is eased and tasks are simplified.