Live chat is an important, useful customer service tool. Having live chat isn’t enough, though – you have to make sure it’s working intuitively and efficiently in order to solve disputes and answer questions as quickly as possible. Here are a few ways you can improve your contact center’s live chat services.
1. Use a pre-chat survey.
A pre-chat survey gathers initial details that will make it easier to help the customer. For example, you can ask for their name, account number, preferred callback number in case you get disconnected and a quick synopsis of their question or problem. Then when a live agent is ready to take the chat, they’ll have those preliminary details at their fingertips.
2. Use a scripted greeting.
Though you want to avoid using too many canned messages, it’s a good idea to have one as your greeting. Customers like to see a chat window pop up immediately. If your agent had to write each greeting personally, there would be too much lag time between when the customer visits the site and when they’re greeted.
3. Introduce yourself by name.
Most customers are going to be savvy enough to know that they’re speaking with computerized messages in the beginning, but once a live agent is on the chat, it’s a good idea to introduce yourself by name. This helps build rapport between the support agent and the customer.
4. Always be honest with the customer.
Even if you can’t tell the customer what they want to hear, you should never lie to them or promise something you can’t deliver. If you’re unsure of an answer or if you don’t have the ability to do something like offer the customer a discount, put them on hold and speak with a supervisor.
5. Remember that the typing indicator is on.
One main reason why people use live chat is because they want swift service. Always remember that the typing indicator is on and that your customer can see when you’re responding to them. While they may not mind if you take a minute or two to type out a full response, they will start to get impatient if they don’t see any response coming through at all.
It’s a good idea to periodically check in with your live chat agents to brainstorm creative ideas that can improve agent-customer interactions.