Software is an essential component of a high-volume contact center. From being an important element of sales to managing complex tickets, CRM dashboards and metrics play a vital role in your contact center.
3 Important Types of CRM Dashboards
- Key Performance Indicators Dashboard
The KPI dashboard allows the contact center to identify trends using data that’s been collected over a long period of time. Relevant metrics include average seconds to answer, call resolution, cost per contact, and service level.
- Call Status Dashboard
The call status dashboard monitors important metrics that can change from minute to minute, including call abandonment, call status, call volume, and current service level. Active and waiting calls is part of the call status dashboard, measuring the volume of calls to the percentage of callers waiting to talk to an agent.
- Contact Center Metrics Dashboard
The contact center metrics dashboard provides the analytics required to manage the contact center as a whole, including call status and call resolution. The goal of this dashboard is to help management and agents coordinate when a call “storm” is on the horizon.
–Average Handle Time: Measure the amount of time spent per call, including on administrative duties like submitting a call report. This metric can be used to measure both an individual’s performance and the overall performance of all the contact center’s agents.
–Call Abandonment: Measure how many customers disconnect before they’re connected to an agent. According to SoftwareAdvice.com, if a customer can’t resolve a problem or reach an agent in three key presses, they’re likely to hang up. By monitoring this metric long term, you’ll be able to see patterns that can be fixed with additional staff or technical adjustments. By monitoring this metric in real time as well, it will help you identify problems that are currently happening, which could prevent a small number of dropped calls from becoming a bigger problem.
–Call Resolution: Measure the outcome of calls to determine how well inquiries are being resolved, specifically whether or not they’re being resolved during first contact. The call resolution metric is a barometer for contact center efficiency and customer satisfaction. While there are some problems that may take multiple calls to resolve – like a complex technical issue – this metric’s red flag is the number of current open tickets.
–Service Level: Measure your contact center’s ability to follow through on arrangements made in the service level agreement (SLA). SLAs promise to answer X percentage of calls in X seconds. This must be measured in real time so that you’ll know right away if there’s a problem. Service level can be affected by a number of issues, like an unexpected surge in call volume, unexpected service outages, or a shortage of agents. In some contracts, financial penalties or loss of contract can occur if SLAs aren’t met.
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