Dr. Natalie is a Professor and Director of the UCLA Social Media Executive Education Program. Dr. Natalie’s unique perspective on business is sought globally by businesses that want to better prepare their business by creating executable strategies and plans that include social media with the purpose of increasing the bottom-line. Dr. Natalie’s business, social media assessments and ROI calculators provide businesses with tactical strategies, planning and real-world execution capabilities.
Dr. Natalie’s books and many white papers are the subject of hundreds of articles in publications like USAToday, Adage, BusinessWeek, Fast Company, The New York Times, WSJ, Peppers and Rogers 1-to-1 Magazine and CRM Magazine as well as national television and radio.
Dr. Natalie is President of Social Media Club Los Angeles, teaches PR and Marketing and Leadership courses at USC. She works with BenchmarkPortal to establish industry benchmarks in CRM, Customer Service, Marketing and Social Media. And she's held positions as a Forrester Analyst, Chief Strategist for Weber Shandwick PR/Marketing Agency, Management Consultant at PWC, Hitachi and management at GE, GM and Hughes Electronics.