One Quarter of U.S. Consumers Far More Likely to Spread the Word About a Bad Experience than a Good One

Of 3,295 U.S. consumers surveyed by COLLOQUY, slightly more than one out of every four said they are far more likely to spread the word to family, friends and coworkers about a bad experience with a product or service than a good one. .

In a survey finding of equal significance, even among consumers who are most loyal to, engaged with and willing to recommend brands they like — 31% said they are far more likely to share information about a bad experience with a product or service than a good one.

Among key demographic groups, Affluent consumers, at 30%, scored highest for saying they’re far more likely to spread a bad experience. Seniors scored the lowest at 19%. In the other demographics, 25% of Young Adults and 25% of Women said they’re far more likely to share a bad experience. Hispanics’ score was 21%. COLLOQUY experts have adopted a little known term, “Madvocates,” as an apt name for consumers predisposed to engage in negative word or mouth practices after suffering a bad experience.

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