Customer contact professionals often find themselves awash in data, but short on the kind of intelligence they need to improve the customer experience. A new white paper, Using Data in Smart Ways for a More Effective Customer Experience, shows how you can use data to drive positive experiences that not only increase customer loyalty but also boost efficiency and the bottom line. The paper discusses translating data into insights, patterns, and actionable information to create meaningful and ongoing conversations with customers on all channels.
Focusing on History, Memory and Knowledge as the keys to smarter use of data, the paper shows how to attract the right customers, how to capitalize on trends and avoid risks, and how this powerful combination can drive revenue for your organization. Included are best practices for interacting with customers using the data you have about them combined with data from external sources. Also covered is how to measure success in ways that are customer centric, strategic – and make a difference in how your business operates.