How Do Small Businesses Use Email Marketing: Results & Analysis

AWeber Communications helps more than 80,000 small businesses manage their email marketing campaigns. Between May 20th – May 24th, 2010, AWeber customers who logged into their account were asked to participate in a brief survey designed to capture their current and projected email marketing usage and behavior.  A total of 2,579 respondents participated.

Below are Survey Highlights:
–Email marketing continues to bring significant value to businesses with more than 82 percent of respondents planning to increase their email marketing efforts over the next year.
–The more social media grows in popularity among consumers, the more attention it will receive from marketers.  Almost 70 percent of small business marketers are employing some sort of social media tactics and a majority (77 percent) indicate that integrating email marketing and social media is either “very important” or “moderately important.”
–The most popular tactics at the moment involve spreading content onto additional mediums such as sharing email newsletters on Twitter (36 percent) and delivering blog posts via email (35 percent).
–Nearly 50 percent of respondents indicated that behavioral targeting increases their conversion rates either significantly or moderately.
–More than 66 percent of respondents indicate they intend to use behavioral targeting as well as sales tracking in their campaigns over the next 12 months.
–54 percent of respondents indicate they intend to use Facebook as a tool to help build their email lists
–Nearly 20 percent of respondents indicate that integrating email marketing and social media increased customer loyalty
–Almost 12 times as many respondents said that email marketing ROI is more easily measured than social media ROI (61.46 percent versus 5.28 percent)

The full 2010 Email Marketing Customer Survey can be found on CRMXchange

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